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Connexions Calendar

Getting Your Message Out


October 29, 2011


This is the second of two workshops at Beit Zatoun to help progressive communities and organizations better develop and communicate their messages.
The workshops will discuss ways to think about our message so that we can frame it more effectively for our audience - and how we can better get media coverage for our message.
we look at basics of effective media relations. What are the mechanics of getting your message out and the traditional (and nontraditional) tools employed. We'll consider questions:
- What and who are the media?
- Who works for the media?
- Who decides whether - and how a story gets covered?
- What should a media release say - and how / when to sent it out?
- What are common pitfalls in dealing with the media?
- What should one say during a media interview - and not say?
- How do we get our message out in a soundbite?
- What are alternatives to the mainstream media?
Bring examples of your own communications materials - leaflets, posters, news releases, etc. for discussion, and bring your desired message!
Workshops are led by Ulli Diemer who heads www.sources.com, the pioneer media resource in Canada. Ulli also serves as the Coordinator of Connexions (www.connexions.org), an information portal for individuals and groups working for social justice.

Time: 1:00 - 3:30
Venue: Beit Zatoun
Location: 612 Markham Street Toronto, ON
Website: http://beitzatoun.org
For information contact: info@beitzatoun.org
Phone: 647-726-9500
Categories: Social Change, Social Justice, Alternatives

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The Calendar is a joint project of Connexions Information Sharing Services and SOURCES. SOURCES helps organizations publicize their issues, get media attention, and send out unlimited media releases: to learn about becoming a SOURCES member see this page or the online form.

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