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Public Relations
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Below are groups and resources (books, articles, websites, etc.) related to this topic. Click on an item’s title to go its resource page with author, publisher, description/abstract and other details, a link to the full text if available, as well as links to related topics in the Subject Index. You can also browse the Title, Author, Subject, Chronological, Dewey, LoC, and Format indexes, or use the Search box. Results61 Connexions Library5 Connexions Directory of Groups & Websites 1 Sources Experts & Spokespersons 42 Sources Library 4 From the Connexions Archives Connexions LibraryThe Art of Lying: "Yes, That Was My Penis" and Other Ticklish PR Challenges Macaray, David Article 2013 People in the public eye should have learned enough from past blunders to come up with a different strategy when asked potentially damaging questions. Bound By Power: Intended Consequences Klaehn, Jeffery (ed.) Book These essays focus on how power and ideology work within society. Interviews are with Noam Chomsky, Linda McQuaig, Robert Bertuzzi and others. They speak to the issues of the understanding of power an... Connexions Digest: Issue 50 - December 1989 - A Social Change Sourcebook Serial Publication (Periodical) 1989 Connexions Digest: Issue 52 - August 1990 - A Social Change Sourcebook Serial Publication (Periodical) 1990 Connexions Digest: Issue 53 - January 1991- A Social Change Sourcebook Serial Publication (Periodical) 1991 The Corporate Consensus: A Guide to the Institutions of Global Power Draffan, George Article 2000 A detailed guide to the institutions and corporations which occupy the commanding heights of corporate power in the world today. The Eight Best Books for Publicity Seekers Fenske, Lynn Article 2003 For those of you pursuing and perfecting the fine art of getting publicity, here's a list of books you can't live without. Enhance your image in novel ways Pirie, Reg Article 1998 Soft marketing supports and image enhancement strategies require as much consideration as any other portion of your marketing plan. Everything under control, Life in a managed society: New Internationalist April 1985 Serial Publication (Periodical) 1985 A deluge of commercial messages are subtly undermining the consumer's ability to make autonomous decisions. Discussion of why, and how, social control is becoming the norm in Western societies. Expose Yourself: Using the Power of Public Relations to Promote Your Business and Yourself Beals, Melba Book 1990 A hands-on, practical book that gets down to the details of doing promotion. Fracking Firm Encourages Industry to Imitate Taco Bell's Twitter Strategy Fang, Lee Article 2015 Oil and gas companies are steadily increasing their footprint on social media, hiring specialized public relations firms and developing "visual shorthand" infographics that can be shared easily on Fac... Frequently Asked Questions about Sources Article 2009 SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, c... Get Active Website A guide to organizing and carrying out campaigns on social and environmental issues, prepared by Greenpeace Australia. Getting the Most from Interviews Hilder, Yvonne Article 1997 Tips from a pro for getting the most from media interviews. GMO Propaganda and the Sociology of Science Mattis, Kristine Article 2015 In August of 2014, the website Gawker revealed documents that demonstrated the lengths to which the global chemical giant Monsanto would go in order to control the narrative about their products – in ... Helping you reach the media: How Sources can help you get more and better media coverage  Article 2009 Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity ... The Householder's Guide to Community Defence Against Bureaucratic Aggression - Review: A report on Britain's Government Machine Diemer, Ulli Book 1972 Organizational tactics communities can use to fight projects or developments being foisted on them. How Embarassing when your messages unravel: The Emperor's New Speak Bennett, Steve Article 2001 Analyze your messages to make sure their will hold up to critical scrutiny. How many spokespersons? Rothstein, Al Article 1998 Speaking with one voice means your spokespersons should deliver the same message. It does not mean use only one spokesperson. If the news media representative knows your experts are available and reli... How Media Relations Helps the Marketing Plan LaVigne, Mark Article 2002 Using media relations to support your marketing strategy. How Sources magnifies your Internet visibility Article 2006 How the high Internet ranking of the Sources Web site helps magnify the public profile of organizations and companies who are listed in Sources. How the People's Climate March Became a Corporate PR Campaign Gupta, Arun Article 2014 I've never been to a protest march that advertised in the New York City subway. That spent $220,000 on posters inviting Wall Street bankers to join a march to save the planet, according to one source.... How to Make Your PR Photos Work LaVigne, Mark Article 2003 There is a real art and science to the news photo. The Importance of Journalism and Communications to Social Movements Sicilia, Javier Article 2012 Remarks of Javier Sicilia to the School of Authentic Journalism. Inside the Shadowy PR Firm That's Lobbying for Regime Change in Syria Blumenthal, Max Article 2016 Posing as a non-political solidarity organization, the Syria Campaign leverages local partners and media contacts to push the U.S. into toppling another Middle Eastern government. Manufacturing Consent: The Political Economy of the Mass Media Herman, Edward S.; Chomsky, Noam Book 1988 Contrary to the usual image of the press and cantankerous, obstinate, and ubiquitious in its search for truth, Herman and Chomsky depict how an underlying elite consensus largely structures all facets... Media For Social Change: A Resource Book For Community Groups Farrell, Siobhan; Walsh, Barbara Book 1986 An aid for community groups to help them obtain greater access to mainstream media or even to create their own media.
The Missing News: Filters and Blind Spots in Canada's Press Hackett, Robert A.; Gruneau, Richard; with Donald Gutstein, Timothy A. Gibson and Newswatch Canada Book 2000 Asks a number of questions, including: How well do the news media filter reality, for what purposes, through what processes and in whose interests? How do newspapers and TV stations choose what news i... Necessary Illusions: Thought Control in Democratic Societies Chomsky, Noam Book 1989 An inquiry into the nature of the media and the role of intellectuals in "a political system where the population cannot be disciplined by force, and thus must be subjected to more subtle forms of ide... Peddling miracles and amnesia Reuss, Alejandro Article 1999 The shifting PR campaign to justify Chile's 'economic miracle' and to forgive its chief architect. The Power of public relations Levine, Carol Article 1999 An overview of the role of public relations practitioners. Profit over People: Neoliberalism and Global Order Chomsky, Noam Book 1999 Chomsky confronts neoliberalsim: the pro-corporate system of economic and political policies presently waging a form of class war worldwide. Propaganda, Fake News, and Media Lies: The Diabolical Business of Global Public Relations Firms Phillips, Peter Article 2017 The PRP industry has experienced phenomenal growth since 2001. In 2015, three publicly traded mega PR firms -- Omnicom, WPP, and Interpublic Group -- together employed 214,000 people across 170 countr... The Prosperous Few and the Restless Many Chomsky, Noam Book 1993 a collection of short commentaries by Noam Chomsky on global issues, drawn from interviews in the early 1990s. Topics include global economics, racism, NAFTA, and hot topics of the day. Public Relations Strategy a Valuable Fundraising Tool LaVigne, Mark; Hetherington, Leslie Article 2002 A case study of using public relations to enhance a charity's fundraising activities. Publicity and the Canadian State Kozolanka, Kirsten Book 2014 A collection examining the state's relationship with public practices and the "permanent campaign," the constant search for politicians and their strategists for popular consent. Publicity and Media Resources Website Resources and publications to assist your organization in getting more and better media coverage and raising awareness.
PublicitySources.com Website 2017 A web portal featuring publicity and PR resources, including articles, documents, books, websites, and experts and spokespersons. The home page features a selection of recent and important articles. A... The Revolutionary Act of Telling the Truth Pilger, John Article 2015 Pilger discusses the challenges that we encounter as Western governments and media actively seek to supress any political consciousness and independent thought. Rick Berman Exposed in New Audio; Hear His Tactics Against Environmentalists and Workers' Rights Audio 2014 The king of corporate front groups and propaganda, has been caught on tape detailing his attacks on public interest groups in the labor and environmental movements, including on efforts to increase th... 7 Ways to Get More Mileage from a Case Study Slaunwhite, Steve Article 2004 Case studies are a valuable addition to your public relations' arsenal. They not only explain the success of your product or service in action, they also tend to have high editorial acceptance and rea... Sources.com: Portal for Journalists and Writers - The directory for reporters, writers, editors and researchers Website 1977 Sources is an information portal for journalists, freelance writers, news editors, authors, researchers and journalism students -- and a resource for organizations, institutions, businesses, and ind... Sources media training Article 2009 Media training to ensure that you are ready to handle media interviews. Topics include Message making, Staying newsworthy, Safe spokesperson techniques, Preparation and relaxation techniques, Media et... Spinwars: Politics and New Media Fox, Bill Book 1999 An examination of media manipulation in late 20th Century North American politics. Sultans of Sleaze: Public Relations and the Media Nelson, Joyce Book 1989 Reveals the extent to which we have been deceived by public relations firms on behalf of their unscrupulous clients -- the corporations and governments that control our society. Taking the Risk Out of Democracy: Corporate Propaganda versus Freedom and Liberty Carey, Alex Book 1995 The twentieth-century history of corporate propaganda practiced by U.S. businesses and the ways in which such corporate propaganda was exported to, and adopted by, other western democracies especially... 3 Keys to Keeping Your Marketing and PR Writing on Strategy Slaunwhite, Steve Article 2004 How do you ensure that your marketing and PR piece isn't just pretty prose? Toxic Sludge Is Good for You: Lies, Damn Lies and the Public Relations Industry Stauber, John; Rampton, Sheldon Book 2004 Explains how modern public relations (PR) transforms the favoured policies of the rich and the powerful into uncontroversial 'common sense'. TV PR: How To Promote Yourself, Your Product, Your Service or Your Organization on Television Chambers, Wicke Asher, Spring Book 1987 What is Public Relations? LaVigne, Mark Article 2003 PR should be the guardian of an organization's brand, and that concept of brand is not just reserved for a private sector, product-oriented company. The concept of brand, what an organization is, what... Connexions Directory of Groups & WebsitesChomsky.info The Noam Chomsky Web site.
PublicitySources.com A web portal featuring publicity and PR resources, including articles, documents, books, websites, and experts and spokespersons. The home page features a selection of recent and important articles. A... Sources Sources specializes in collecting, indexing, and disseminating information to help journalists, editors, and researchers quickly reach articulate experts and spokespersons who can provide background i... Sources HotLink, The The Sources HotLink is a newsletter, published by Sources, featuring articles, practical ideas and tips for getting positive media coverage. The Sources HotLink is sent free to companies... Spinwatch Public interest research. Sources Experts & SpokespersonsSources LibraryAmateurism Hurts PR Field Marken, G.A. As the main connection between customers and companies, the degredation of modern public relations communications is appalling. These are the most common PR mistakes and how to fix them. Content and Public Relations Marketing Hulet, Jonathan This article distinguishes content and public relations marketing; showing ways in which they are similar and ways in which they are not. The author also talks about how both aspects of marketing syne... Expose Yourself! Diemer, Ulli (ed.) 2006 A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media. Getting your story into the media 2009 Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people w... Guerrilla P.R. Wired Waging a Successful Publicity Campaign Online, Offline, and Everywhere in Between Levine, Michael 2003 Hollywood PR guru Michael Levine applies his Guerrilla PR strategies to the Internet. Guerrilla P.R. How You Can Wage an Effective Publicity Campaign...Without Going Broke Levine, Michael 1993 HotLink Resource Shelf #30 Fenske, Lynn 2004 Start by accepting the fact that the media moves faster than you do, so be prepared. Always. HotLink Resource Shelf: The Art of Cause Marketing Fenske, Lynn 2002 Review of a book on how to use advertising to change personal behaviour and public policy. In The News The Practice of Media Relations in Canada Carney, William Wray 2002 Carney gives everyone, from student to seasoned practitioner, a thorough understanding of who the media are, how they work and how to approach them with stories. Interactive PR Sources Select Resources Encyclopedia The use of Internet tools and technologies such as search engines, Web 2.0 social bookmarking, new media relations, blogging and social media marketing. Interactive PR allows companies and organizatio... Journalism: Truth or Dare? Hargreaves, Ian 2003 Ian Hargreaves discusses the history, development, future and ethics of journalism and describes journalists' relationship with the public. He focuses on the increase in journalism's influence and the... Marketing/PR - the new face of marketing Sommers, Susan 2009 Marketing/PR offers a variety of cost-effective tools that can easily be implemented into a long-term strategy and plan. These include information sessions, testimonial brochures, print and e-mail new... Mexican President Calderón Hires US Propaganda Firm Conroy, Bill 2012 Los Pinos retains Las Vegas-based R&R Partners to promote government’s successes as the bloody drug war rages on. Online PR and Social Media for Experts, Authors, Consultants, and Speakers Develop your reputation, get found, and attract a following Craig, Randall M. 2009 Political Columns Behind the scenes with powerful people Bonner, Allan 2007 A reader of his book will get Bonner's insight on everyone from Winston Churchill to Belinda Stronach. It is a series of columns, many of which were written for the US magazine Winning Campaigns. Print Excellence 1997 Public relations Sources Select Resources Encyclopedia An overview of public relations based on an article from Wikipedia. Public relations at a trade show: A little effort goes a long way Siskind, Barry 2011 The media is constantly on the look-out for interesting stories, and not just the ones everyone else is covering. So, being big is not the panacea to PR; being prepared with a well thought-out plan is... Public Relations on the Internet Hulet, Jonathan This article talks about internet reviews on the internet. It provides statistics and stresses the importance of online reviews on consumer decisions. There is specific emphasis on social media. Publicity 101 for Colleges Sources News Release 2009 Q: What's the best way for a college to get continuing media attention?
A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
So why PR? Bucaro, Leanne 2010 Public Relations (PR) includes on-going activities to ensure that a company has a strong public image. PR activities include helping the public to understand the company and its products. Sources gives you powerful tools to help you stand out from the crowd 2009 An overview of how you can use SOURCES to amplify your message.
SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their ... Speaking to the Media A special report from Sources with articles from The Sources HotLink Diemer, Ulli (ed.) 2005 Being seen, heard, and quoted in the media is perhaps the quickest, best, and most lasting way for a speaker to become better known and more sought after. This booklet offers advice on handling media ... Starting your PR Plan Bucaro, Leanne 2010 It doesn't matter if you are "Joe's Bike Shop" or a multi-national conglomerate - almost every business has a story to tell. It is never too early to start a PR Plan. Twenty-five Years of Sources 2002 From the beginning, Sources was seen as a public service as well as a tool for journalists. Use Internet as public relations tool Carroll, Jim 1999 Establish an online presence to complement your other PR tools. Using Trade Shows As A PR Opportunity Bucaro, Leanne 2010 Trade shows are a wonderful opportunity to enhance your brand. Every chance you get to be in front of your target audience and/or the media is a great opportunity. What is a 3-D Public Relations Campaign? Friedman, Marsha What was a 3-D marketing model must now become a 4-D model to corporate social media. This is how you crate an effective 4-D marketing campaign From the Connexions Archives |
