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Connexions CalendarDigitial Publishing Asia Specific 2011, The New Imperative: Digitalize, Transform, CollaborateDecember 01, 2011 to December 02, 2011 This year, most agency leaders have highlighted the fantastic value proposition publishers offer, and told them they have every reason to be keep growing in confidence. The powerful numbers also tell the truth, Internet users in China, which currently has the largest population globally, is projected to exceed 750 million by 2015 as more urban and rural Chinese gain access to computers, said McKinsey & Company in a recent report. The popularize rate of internet has reached 31.8%; mobile subscribers are expected to reach 1.3 billion by 2014. The study on digital reading on a year-to-year basis, the index rose 8.2% in 2010, up from 2009's 33.3% gain. With digital reading revenues now taking up publishing industry pie, are publishers attributing enough value to their new business model? Are publishers well-prepared for the transforming
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