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Clicking on the title of an item takes you to the bibliographic reference for the resource, which will typically also contain an abstract, a link to the full text if it is available online, and links to related topics in the subject index. Particularly recommended items have a red Connexions logo beside the title.

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  1. Adblockers and Innovative Ad Companies are Working Together to Build a More Privacy-Friendly Web
    Resource Type: Article
    First Published: 2015
    Eckersley and Toner talk more about the coalition between tracker and ad-blocker companies that will respect a 'Do Not Track' policy.
  2. Advertising is a poison that demeans even love – and we're hooked on it
    Resource Type: Article
    First Published: 2011
    We are subjected to ever more pervasive messages to consume, encouraging dissatisfaction. Yet this column depends on it.
  3. Advertising overload
    New Internationalist September 2006
    Resource Type: Serial Publication (Periodical)
    First Published: 2006
    A look at big brand mass advertising and the effects on how people think and feel.
  4. Are you paying too much to send out your news releases?
    Sources News Release
    Resource Type: Article
    First Published: 2009
    If you have been using a corporate newswire service to send out your news releases you are likely paying $500 or more to send out a single release -- and that release may not even be reaching the people you want to reach.
  5. Between the Lines
    How to Detect Bias and Propaganda in the News and Everyday Life
    Resource Type: Book
    First Published: 1981
    An exploration of medthods of "dec-doing" our daily newspapers and radio/TV news. Examines our predominant sources of information (mass media) and indicates the existence of many alternative sources of informaiton.
  6. Black Ops Advertising
    Native Ads, Content Marketing, and the Covert World of the Digital Sell
    Resource Type: Book
    First Published: 2016
    Black Ops Advertising dissects this rapid rise of "sponsored content," a strategy whereby advertisers have become publishers and publishers create advertising -- all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers "engage" with us so that we share, share, SHARE -- the ultimate subtle sell.
  7. Blowing Your Own Horn!
    Resource Type: Article
    First Published: 2000
    Launching your own public relations campaign.
  8. Business Guide To Promotion
    Resource Type: Book
    First Published: 1988
    A useful guide for any group preparing materials for publication.
  9. Canadian Information Sharing Service
    Volume 1, Number 4 - November 1976
    Resource Type: Serial Publication (Periodical)
    First Published: 1976
  10. Canadian Information Sharing Service
    Volume 1, Number 5 - January 1977
    Resource Type: Serial Publication (Periodical)
    First Published: 1977
  11. Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture
    Resource Type: Book
    First Published: 1974
    Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century.
  12. A Comparative Review of Flat Earth News and Newspeak 
    Resource Type: Article
    First Published: 2009
    A comparative review of two recent books about the media, one a mainstream view, the other using the propaganda model of media control.
  13. Connexions
    Volume 5, Number 5 - January 1981 - Militarism/Militarisme
    Resource Type: Serial Publication (Periodical)
    First Published: 1981
  14. Connexions
    Volume 9, Number 2 - Summer 1984 - Rights and Liberties - A Digest of Resources & Groups for Social
    Resource Type: Serial Publication (Periodical)
    First Published: 1984
  15. Connexions Digest
    Issue 53 - January 1991- A Social Change Sourcebook
    Resource Type: Serial Publication (Periodical)
    First Published: 1991
  16. Corporate Influence in the Media
    Resource Type: Article
    First Published: 1999
    Some nations can influence and control their media greatly. In addition, powerful corporations are becoming major influences on mainstream media. In some places major multinational corporations own media stations and outlets. Moreover, even as numbers of media outlets increase, the ownership is becoming ever more concentrated as mega mergers take hold. At the same time, vertical integration gives the big players even more avenues to cross-sell and cross-market their products for even more amazing profits. An effect of this though is a reduction in diversity and depth of content that the public can get, while increasing the political and economic power of corporations and advertisers. An informed population is crucial element to a functioning democracy.
  17. Culture Inc.
    The Corporate Takeover of Public Expression
    Resource Type: Book
    First Published: 1989
    Schiller defends democratic expression and free access to information while demonstrating the ways in which public expression, public space, and public access to information are becoming increasingly limited and controlled.
  18. Democracy's Oxygen 
    How Corporations Control the News
    Resource Type: Book
    First Published: 1997
    Winter shows that far from providing "democracy's oxygen," the news media legitimize a fundamentally undemocratic system. Instead of keeping the public informated, news organizations manufacture public consent for policies which favour the corporate elite.
  19. Effective Media Relations
    Nurturing your relationships with reporters
    Resource Type: Article
    First Published: 2000
    Our relationships with journalists need to be maintained over time in order to be fruitful.
  20. Effective Media Relations
    Resource Type: Article
    First Published: 2006
    Media relations is human relations. Journalism is about telling compelling stories about people and their lives.
  21. The Eight Best Books for Publicity Seekers
    Resource Type: Article
    First Published: 2003
    For those of you pursuing and perfecting the fine art of getting publicity, here's a list of books you can't live without.
  22. The Encyclopedia of Censorship
    Resource Type: Book
    First Published: 1992
    This Encyclopedia concentrates primarily on the United States and the United Kingdom, but it also covers events in Western and Eastern Europe and in parts of the Third World. The Encyclopedia is an accessible and wide-ranging sourcebook on censorship topics.
  23. Enhance your image in novel ways
    Resource Type: Article
    First Published: 1998
    Soft marketing supports and image enhancement strategies require as much consideration as any other portion of your marketing plan.
  24. Everything under control, Life in a managed society
    New Internationalist April 1985
    Resource Type: Serial Publication (Periodical)
    First Published: 1985
    A deluge of commercial messages are subtly undermining the consumer's ability to make autonomous decisions. Discussion of why, and how, social control is becoming the norm in Western societies.
  25. Expose Yourself
    Using the Power of Public Relations to Promote Your Business and Yourself
    Resource Type: Book
    First Published: 1990
    A hands-on, practical book that gets down to the details of doing promotion.
  26. Expose Yourself
    Using the Power of Public Relations to Promote Your Business and Yourself
    Resource Type: Book
    First Published: 1990
    A hands-on, practical book that gets down to the details of doing promotion.
  27. False Promises 
    The Shaping of American Working Class Consciousness
    Resource Type: Book
    First Published: 1973
  28. Flying High: 5 Sure Ways to Get Your Business Soaring
    Resource Type: Article
    First Published: 2001
    Know your audience, know your message, be clear and consistent in that message, then develop a strategy and execute it.
  29. Frequently Asked Questions about Sources
    Resource Type: Article
    First Published: 2009
    SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, companies, and individuals who want to share their expertise and points of view with the media. The SOURCES directory is used by thousands of reporters and researchers who need to find quotable sources and reliable information for their news stories or research.
  30. Frequently Asked Questions about Sources
    Resource Type: Article
    First Published: 2009
    SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, companies, and individuals who want to share their expertise and points of view with the media. The SOURCES directory is used by thousands of reporters and researchers who need to find quotable sources and reliable information for their news stories or research.
  31. From Politics to Profit
    The Commercialization of Canadian Daily Newspapers, 1890-1920
    Resource Type: Book
    First Published: 1997
    Analyzes the transformation of Canadian newspapers that occurred between 1890 and 1920 when daily newspapers slowly changed from political mouthpieces to a marketable industry.
  32. Get a Digital Life
    An Internet Reality Check
    Resource Type: Article
    First Published: 2001
  33. Get Up, Stand Up 
    Uniting Populists, Energizing the Defeated, and Battling the Corporate Elite
    Resource Type: Book
    First Published: 2011
    Levine offers insights into the epidemic of political passivity in America and analyzes how major U.S. institutions have created helplessness and fatalism. He proposes ways of recovering dignity, energy, and unity in order to wrest power away from the corporatocracy.
  34. Getting Ink for Your New Product
    Resource Type: Article
    First Published: 2004
    Get media coverage of your product.
  35. Getting Started on Social Analysis in Canada
    Third Edition
    Resource Type: Book
    First Published: 1984   Published: 1988
    See also CX2933.
  36. The Goal of These Ads Is to Distract From Their Actual Business Model
    Resource Type: Article
    First Published: 2021
    CounterSpin interview with Duncan Meisel on oil industry greenwashing.
  37. Grassroots media relations 
    A short introduction to media relations strategies for activist groups
    Resource Type: Article
    First Published: 2010   Published: 2017
    A media relations guide for organizers and activists.
  38. Guerrilla Tactics for Maximizing the Results of Your Media Campaign
    Resource Type: Article
    First Published: 2001
    Strategy and tactics for successful media campaigns.
  39. Helping you reach the media 
    How Sources can help you get more and better media coverage
    Resource Type: Article
    First Published: 2009
    Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
  40. Helping you reach the media 
    How Sources can help you get more and better media coverage
    Resource Type: Article
    First Published: 2009
    Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
  41. The Hidden Persuaders
    Resource Type: Book
    First Published: 1957
    What makes you buy, believe, even vote, the way you do? This book answers hundreds of eye-opening questions with facts that show how advertising men are using our hidden urges and frustrations to sell every-thing from gasoline to politicians.
  42. How to Make Your B-roll Work
    Resource Type: Article
    First Published: 2003
    Getting a videographer or camera assigned to your story is a challenge to say the least. If you're lucky, you may get one or two cameras out to your news event. That leaves another three or four stations, not including the networks that will not cover your story because they are not there with a camera. PR practitioners can maximize their TV impact by investing in B-roll and hiring a news videography service.
  43. How to Make Your PR Photos Work
    Resource Type: Article
    First Published: 2003
    There is a real art and science to the news photo.
  44. Improve Your Publicity Awareness
    Resource Type: Article
    First Published: 1997
    Tips on networking for success.
  45. In the Corporate Interest
    The YNN Experience in Canadian Schools
    Resource Type: Book
    First Published: 2000
  46. Inventing Reality 
    The Politics of News Media
    Resource Type: Book
    First Published: 1993
    Parenti sets out to demonstrate how the news media distort important aspects of social and political life and why they do.
  47. Is the Media Your Message?
    Resource Type: Article
    Mainstream media are good for getting exposure, but for social change activists they may not be the best avenue.
  48. Learning how to live with editors
    Resource Type: Article
    First Published: 1998
    Pay attention to editorial fit, readership relevance, and good writing.
  49. Letters to the Editor
    Resource Type: Article
    First Published: 2004
    The Letters page is one of the most popular sections of any newspaper, and is therefore an ideal way to keep your name and your core message in front of the public.
  50. Life, Money & Illusion
    Living on Earth as if We Want to Stay
    Resource Type: Book
    First Published: 2006
    The failure to reduce green house gas emissions, the success of efforts to curb ozone depletion, causes related to prosperity and social justice are just some the topics covered. By using the example of Kerela, India, Nickerson shows how a society by working together can become car-free, religious and bigotry free, have a high level of health care and literacy and be able to sustain itself on a fraction of the money on which we depend.
  51. Lobbying for Your Cause
    Resource Type: Book
    First Published: 1986
  52. Manufacturing Consent 
    The Political Economy of the Mass Media
    Resource Type: Book
    First Published: 1988
    Contrary to the usual image of the press and cantankerous, obstinate, and ubiquitious in its search for truth, Herman and Chomsky depict how an underlying elite consensus largely structures all facets of the news. They analyze how issues are framed and topics chosen, and the way in which the marketplace and the economics of publishing significantly shape the news.
  53. Media Exposure
    Resource Type: Article
    First Published: 1997
    Promoting your magazine on a shoestring.
  54. Media for Social Change
    Resource Type: Article
    First Published: 1983
  55. The Missing News 
    Filters and Blind Spots in Canada's Press
    Resource Type: Book
    First Published: 2000
    Asks a number of questions, including: How well do the news media filter reality, for what purposes, through what processes and in whose interests? How do newspapers and TV stations choose what news is printed or aired, which letters will be published, or who will be accorded credibility?
  56. The Movement and the Sixties
    Resource Type: Book
    First Published: 1995
    Drawing on interviews, manuscripts, and archives, Anderson reveals how one event built upon another and exploed into the kaleidoscope of activism in the United States by the early 1970s. Civil rights, student power, and the crusade against the Vietnam War composed the first wave of the movement, and during after after the rip tides of 1968, the movement changed and expanded, flowing into new currents of counterculture, minority empowerment, and women's liberation.
  57. News releases that work -- and those that don't
    Resource Type: Article
    First Published: 1999
    Media relations know-how: effective media releases.
  58. Organising Things
    A Guide to Successful Political Action
    Resource Type: Book
    First Published: 1984
    A comprehensive guide to practical political action, packed with information and handy checklists.
  59. Organising Things
    A Guide to Successful Political Action
    Resource Type: Book
    First Published: 1984
    A comprehensive guide to practical political action, packed with information and handy checklists.
  60. Private Profits vs Public Policy
    The Pharmaceutical Industry and the Canadian State
    Resource Type: Book
    First Published: 2016
    According to Joel Lexchin, "Given the central role that medicines play in keeping us healthy, it is essential that we understand the policy environment that governs drug development, from the initial basic research to the sale of the manufactured produces to the patients that use them."
  61. Publicity and the Canadian State
    Resource Type: Book
    First Published: 2014
    A collection examining the state's relationship with public practices and the "permanent campaign," the constant search for politicians and their strategists for popular consent.
  62. Publicity and the Canadian State
    Resource Type: Book
    First Published: 2014
    A collection examining the state's relationship with public practices and the "permanent campaign," the constant search for politicians and their strategists for popular consent.
  63. Publicity and Media Resources 
    Resource Type: Website
    Resources and publications to assist your organization in getting more and better media coverage and raising awareness.
  64. Publicity Plus
    Resource Type: Website
    How to maximize your media impact using Sources.
  65. Rebel Sell
    Why the Culture Can't be Jammed
    Resource Type: Book
    First Published: 2004
    Released in the U.S. under the title Nation of Rebels: Why Counterculture Became Consumer Culture, the book is a critique of the underlying theory of counterculture Heath and Potter note that the capitalist system thrives not on conformity -- as so many 'culture jammers' believe -- but rather on individualism and a quest for distinction.
  66. Smooth Talking! Explore the Paid Speaking Market
    Resource Type: Article
    First Published: 2005
    Becoming a professional speaker.
  67. The Socialist Register 1979
    Volume 16: A Survey of Movements & Ideas
    Resource Type: Serial Publication (Periodical)
    First Published: 1979
    A series of essays on the state of the global economy.
  68. Sources.com 
    Portal for Journalists and Writers - The directory for reporters, writers, editors and researchers
    Resource Type: Website
    First Published: 1977   Published: 2009
    Sources is an information portal for journalists, freelance writers, news editors, authors, researchers and journalism students -- and a resource for organizations, institutions, businesses, and individuals who want to get media coverage of their expertise and their views on newsworthy topics.
    Journalists: Use Sources to find experts, media contacts, spokespersons, scientists, lobbyists, officials, speakers, university professors, researchers, newsmakers, CEOs, executive directors, media relations contacts, spokespeople, talk show guests, PR representatives, Canadian sources, story ideas, research studies, databases, universities, colleges, associations, businesses, government, research institutions, lobby groups, non-government organizations (NGOs), in Canada and internationally.
    Newsmakers: Use Sources to raise your profile and get media coverage. Sources is a powerful tool which complements and magnifies your other efforts to publicize yourself. See www.sources.com/Profile.htm, fill out the membership form, or call 416-964-7799.
  69. The Sources HotLink 
    Resource Type: Website
    First Published: 1996   Published: 2009
    A website and newsletter dealing with media relations strategies.
  70. Sources News Releases
    Resource Type: Website
    First Published: 1977   Published: 2017
    News releases from organizations and companies on a wide range of topics. Includes an extensive topic index, an archive of releases going back to the 1970s, and links to experts and organizations knowledgeable about the issues covered in the releases. Available via RSS feed as well as on the Sources.com website.
  71. Spinwars
    Politics and New Media
    Resource Type: Book
    First Published: 1999
    An examination of media manipulation in late 20th Century North American politics.
  72. The Story Inside: How Amnesty Does Its Work
    Resource Type: Article
  73. Successful Event Marketing Strategies
    Resource Type: Article
    First Published: 1997
    Tips for marketing your events.
  74. Successful news releases: 7 must-know tips
    Resource Type: Article
    First Published: 1997   Published: 1999
    Make it short, make it make, make sure it's important.
  75. The 10 Dumbest, Most Offensive Political Ads in Recent Memory
    Resource Type: Article
    First Published: 2011
    Not a single election cycle goes by without some attempt to use fear of the "other" to win votes. Sadly, the results are sometimes successful.
  76. TV PR
    How To Promote Yourself, Your Product, Your Service or Your Organization on Television
    Resource Type: Book
    First Published: 1987
  77. Unreliable Sources
    A Guide to Detecting Bias in the New Media
    Resource Type: Book
    First Published: 1992
    Lee and Solomon argue that American news media censor actual current events. The reason being is that there is pressure from the Government and Corporations. The public must challenge the facts of both electronic and print media.
  78. What Does a Reporter Want?
    Resource Type: Article
    First Published: 2001
    What does a reporter what when they interview you?
  79. Why a Future Ride in a Self-Driving Car Could Be a Trip to Advertising Hell
    Resource Type: Article
    First Published: 2015
    There's nothing marketers love more than a captive audience. And people don't get any more captive than when they're sitting in a car. That's a powerful motivation for companies developing automated cars, beyond the technical innovation that has made such a vision possible.
  80. Why Publicity Sometimes Fails
    Resource Type: Article
    First Published: 2004
    You've done everything you can think of to publicize your new product launch, event, or small business. But nothing seems to work. Barbara Florio Graham explains why.
  81. Writing a Successful Case Study
    Resource Type: Article
    First Published: 2003
    Readers love a good story. That's why these chronicles of success will often stand out on the editor's desk while press releases, media kits and other media communications fight a tough battle just to get noticed.
  82. Yesterday's News
    Why Canada's Daily Newspapers are Failing Us
    Resource Type: Book
    First Published: 1998
    Illuminates the decline of print journalism, suggests reasons for this decline and proposes solutions to reverse this downward trend.
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Connexions Library
Catalogue of more than 7,000 books, articles, films, periodicals, websites and other resources.
Indexed by Author, Title, Format, Subject, Dewey number, Library of Congress classification, Year of Publication.
Connexions Directory Associations and NGOs dealing with social and environmental issues — A-Z Index or Subject Index.
For experts and media spokespersons also see the Sources directory and the comprehensive Sources Subject Index.
Links Selected Internet resources featuring information about alternatives.
Calendar Events from across Canada. Also see: Sources Calendar and news releases.
Publicity and Media Resources, publications and articles to help you get publicity and raise awareness. Plus Media Names & Numbers Canadian media directory, the Parliamentary Names & Numbers Canadian government directory, and mailing lists.
Donations Connexions welcomes your support. Your donations make our work possible. Volunteers always welcome.
Mission Connexions exists to support individuals and groups working for freedom and social justice. We work to maintain and make available a record of the theory and practice of people struggling against oppression and for social change. We believe that the more we know about the struggles, victories, and defeats of the past, and about those who took part in them, the better equipped we will be to bring a new world into being. Connexions maintains a physical archive of books and documents, and is engaged in an ongoing project to build and expand an indexed digital archive of documents. We try to feature a wide variety of resources reflecting a diversity of viewpoints and approaches to social change within our overall mandate of support for democracy, civil liberties, freedom of expression, universal human rights, secularism, equality, economic justice, environmental responsibility, and the creation and preservation of community. We are internationalist in our orientation, but as a Canadian-based project we feature an especially extensive collection of Canadian documents and profiles of Canadian activist organizations.