How To Promote Yourself, Your Product, Your Service or Your Organization on Television

Chambers, Wicke Asher, Spring
Publisher:  Prima Publishing & Communications, Rocklin, USA
Year Published:  1987
Pages:  126pp   ISBN:  0-914629-56-5
Library of Congress Number:  HM263.C357   Dewey:  659.2
Resource Type:  Book
Cx Number:  CX3401

The authors of this are Emmy Award-winning TV news producers. They offer advice on how to take advantage of the hundreds of hours of available free air time that non-professionals may not be aware of. Topics include how to be newsworthy, how to decide if you can do it alone or need a PR firm, how to work with visuals, how to prepare media kits, how to handle objections, how to understand the TV producer's needs and even what to wear when you are on TV. They give numerous examples of successful use of free air-time and guidance to answering the questions an organization should ask itself in preparing for such a project. While the book is aimed at commercial interests as well as non-profit organizations, there is enough material pertaining directly to non-profits to make it worthwhile.

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