Why Publicity Sometimes Fails

http://www.sources.com/SSR/Docs/HL2901-Barbara.htm
Publisher:  Sources, Toronto, Canada
Year Published:  2004
Resource Type:  Article
Cx Number:  CX5546

You've done everything you can think of to publicize your new product launch, event, or small business. But nothing seems to work. Barbara Florio Graham explains why.

Subject Headings

• Publicity