Grassroots media relations
A short introduction to media relations strategies for activist groups
Diemer, Ulli
http://www.connexions.org/CxLibrary/Docs/Diemer-GrassrootsMediaRelations.pdf
http://www.connexions.org/CxLibrary/Docs/Diemer-GrassrootsMediaRelations.htm
Date Written: 2016-01-01
Publisher: Connexions Information Sharing Services
Year First Published: {27335 Grassroots media relations GRASSROOTS MEDIA RELATIONS A short introduction to media relations strategies for activist groups Diemer, Ulli http://www.connexions.org/CxLibrary/Docs/Diemer-GrassrootsMediaRelations.pdf http://www.connexions.org/CxLibrary/Docs/Diemer-GrassrootsMediaRelations.htm Connexions Information Sharing Services A media relations guide for organizers and activists. 2016-01-01 2010 2017 UlliMooseLogo.jpg PMP Pamphlet A media relations guide for activists and organizers. Topics covered include:
<br>What and who are the media?
<br>Who decides whether a story gets covered?
<br>What makes a story newsworthy?
<br>The influence of advertising on media formats.
<br>Things which need not be said and things which cannot be said.
<br>Media strategy.
<br>Framing your issue and countering the frames of the dominant media.
<br>Deciding on your key message.
<br>Hooks to entice or persuade the media that your story is newsworthy.
<br>Writng media releases.
<br>Distributing your media releases.
<br>Interview and contacts with the media.
<br>Bridging from off-track questions and status quo assumptions to the message you want to convery.
<br>Letters to the editor. CX11819 1 true true false CX11819.htm [0xc00095a240 0xc0006947e0 0xc000267bc0 0xc000341950 0xc000718150 0xc00075c600 0xc0007a3bf0 0xc00082f8c0 0xc0008b3830 0xc00096f440 0xc0009a4300 0xc0009a4e40 0xc00160f0e0 0xc001630360 0xc00165b650 0xc001f13650 0xc001758720 0xc001758cf0] Cx}
Year Published: 2017
Resource Type: Pamphlet
Cx Number: CX11819
A media relations guide for organizers and activists.
Abstract:
A media relations guide for activists and organizers. Topics covered include:
What and who are the media?
Who decides whether a story gets covered?
What makes a story newsworthy?
The influence of advertising on media formats.
Things which need not be said and things which cannot be said.
Media strategy.
Framing your issue and countering the frames of the dominant media.
Deciding on your key message.
Hooks to entice or persuade the media that your story is newsworthy.
Writng media releases.
Distributing your media releases.
Interview and contacts with the media.
Bridging from off-track questions and status quo assumptions to the message you want to convery.
Letters to the editor.
Subject Headings
