Grassroots media relations
A short introduction to media relations strategies for activist groups
Diemer, Ulli
http://www.connexions.org/CxLibrary/Docs/Diemer-GrassrootsMediaRelations.pdf
http://www.connexions.org/CxLibrary/Docs/Diemer-GrassrootsMediaRelations.htm
Date Written: 2016-01-01
Publisher: Connexions Information Sharing Services
Year First Published: {27335 Grassroots media relations GRASSROOTS MEDIA RELATIONS A short introduction to media relations strategies for activist groups Diemer, Ulli http://www.connexions.org/CxLibrary/Docs/Diemer-GrassrootsMediaRelations.pdf http://www.connexions.org/CxLibrary/Docs/Diemer-GrassrootsMediaRelations.htm Connexions Information Sharing Services A media relations guide for organizers and activists. 2016-01-01 2010 2017 UlliMooseLogo.jpg PMP Pamphlet A media relations guide for activists and organizers. Topics covered include:
<br>What and who are the media?
<br>Who decides whether a story gets covered?
<br>What makes a story newsworthy?
<br>The influence of advertising on media formats.
<br>Things which need not be said and things which cannot be said.
<br>Media strategy.
<br>Framing your issue and countering the frames of the dominant media.
<br>Deciding on your key message.
<br>Hooks to entice or persuade the media that your story is newsworthy.
<br>Writng media releases.
<br>Distributing your media releases.
<br>Interview and contacts with the media.
<br>Bridging from off-track questions and status quo assumptions to the message you want to convery.
<br>Letters to the editor. CX11819 1 true true false CX11819.htm [0xc00097c180 0xc000622ed0 0xc00017be30 0xc00153dc20 0xc0003c23f0 0xc0003e08a0 0xc00040bd70 0xc000499a40 0xc000537500 0xc0005f0c60 0xc0005f1b00 0xc00060c660 0xc001726510 0xc001727740 0xc001750960 0xc001ca3800 0xc000bf2cf0 0xc000bf32c0] Cx}
Year Published: 2017
Resource Type: Pamphlet
Cx Number: CX11819
A media relations guide for organizers and activists.
Abstract:
A media relations guide for activists and organizers. Topics covered include:
What and who are the media?
Who decides whether a story gets covered?
What makes a story newsworthy?
The influence of advertising on media formats.
Things which need not be said and things which cannot be said.
Media strategy.
Framing your issue and countering the frames of the dominant media.
Deciding on your key message.
Hooks to entice or persuade the media that your story is newsworthy.
Writng media releases.
Distributing your media releases.
Interview and contacts with the media.
Bridging from off-track questions and status quo assumptions to the message you want to convery.
Letters to the editor.
Subject Headings
