Grassroots media relations
A short introduction to media relations strategies for activist groups
Diemer, Ulli
http://www.connexions.org/CxLibrary/Docs/Diemer-GrassrootsMediaRelations.pdf
http://www.connexions.org/CxLibrary/Docs/Diemer-GrassrootsMediaRelations.htm
Date Written: 2016-01-01
Publisher: Connexions Information Sharing Services
Year First Published: {27335 Grassroots media relations GRASSROOTS MEDIA RELATIONS A short introduction to media relations strategies for activist groups Diemer, Ulli http://www.connexions.org/CxLibrary/Docs/Diemer-GrassrootsMediaRelations.pdf http://www.connexions.org/CxLibrary/Docs/Diemer-GrassrootsMediaRelations.htm Connexions Information Sharing Services A media relations guide for organizers and activists. 2016-01-01 2010 2017 UlliMooseLogo.jpg PMP Pamphlet A media relations guide for activists and organizers. Topics covered include:
<br>What and who are the media?
<br>Who decides whether a story gets covered?
<br>What makes a story newsworthy?
<br>The influence of advertising on media formats.
<br>Things which need not be said and things which cannot be said.
<br>Media strategy.
<br>Framing your issue and countering the frames of the dominant media.
<br>Deciding on your key message.
<br>Hooks to entice or persuade the media that your story is newsworthy.
<br>Writng media releases.
<br>Distributing your media releases.
<br>Interview and contacts with the media.
<br>Bridging from off-track questions and status quo assumptions to the message you want to convery.
<br>Letters to the editor. CX11819 1 true true false CX11819.htm [0xc0009f42a0 0xc0006b5d70 0xc000068cc0 0xc0003b1560 0xc0006d1d70 0xc000752240 0xc0007a5890 0xc00084d5c0 0xc0008d36b0 0xc000a37500 0xc000a7c3c0 0xc000a7cf00 0xc001a452c0 0xc001a58570 0xc001a75950 0xc001eb7d10 0xc001b6b320 0xc001b6b8f0] Cx}
Year Published: 2017
Resource Type: Pamphlet
Cx Number: CX11819
A media relations guide for organizers and activists.
Abstract:
A media relations guide for activists and organizers. Topics covered include:
What and who are the media?
Who decides whether a story gets covered?
What makes a story newsworthy?
The influence of advertising on media formats.
Things which need not be said and things which cannot be said.
Media strategy.
Framing your issue and countering the frames of the dominant media.
Deciding on your key message.
Hooks to entice or persuade the media that your story is newsworthy.
Writng media releases.
Distributing your media releases.
Interview and contacts with the media.
Bridging from off-track questions and status quo assumptions to the message you want to convery.
Letters to the editor.
Subject Headings
