Media Releases

Fetch Headings.ExtraData
Below are groups and resources (books, articles, websites, etc.) related to this topic. Click on an item’s title to go its resource page with author, publisher, description/abstract and other details, a link to the full text if available, as well as links to related topics in the Subject Index. You can also browse the Title, Author, Subject, Chronological, Dewey, LoC, and Format indexes, or use the Search box.
Particularly recommended items are flagged with a red logo:

Connexions Library

Are you paying too much to send out your news releases?: Sources News Release
Article
2009
If you have been using a corporate newswire service to send out your news releases you are likely paying $500 or more to send out a single release -- and that release may not even be reaching the peop...
Expose Yourself: Using the Power of Public Relations to Promote Your Business and Yourself
Beals, Melba
Book
1990
A hands-on, practical book that gets down to the details of doing promotion.
Getting Ink for Your New Product
Slaunwhite, Steve
Article
2004
Get media coverage of your product.
Grassroots media relations: A short introduction to media relations strategies for activist groups
Diemer, Ulli
Article
2010
A media relations guide for organizers and activists.
Helping you reach the media: How Sources can help you get more and better media coverage
Article
2009
Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity ...
Press release guide: Advice and tips on how to make an effective press release or media advisory.
Article
2006
What is a media advisory? A media advisory is a means of notifying the press of an event or news story that will happen in the future. It is essentially an event reminder that is in a format that make...
Sources.com: Portal for Journalists and Writers - The directory for reporters, writers, editors and researchers
Website
1977
Sources is an information portal for journalists, freelance writers, news editors, authors, researchers and journalism students -- and a resource for organizations, institutions, businesses, and ind...
Sources (portal for journalists and writers) - Wikipedia article: Connexipedia Article
Article
2008
An information portal for journalists, freelance writers, editors, authors, and researchers, focusing especially on human sources: experts and spokespersons who are prepared to answer reporters' quest...

Connexions Directory of Groups & Websites

Sources
Sources specializes in collecting, indexing, and disseminating information to help journalists, editors, and researchers quickly reach articulate experts and spokespersons who can provide background i...

Sources Experts & Spokespersons

Sources Library

The Canadian Guide to Managing the Media
Revised Edition
Shiller, Ed
1994
Every aspect of media relations is covered including crisis management, handling an interview, planting a story and mastering the tools of the trade (media kits, releases, videos, conferences).
Getting Publicity: The Myth of the Press Release
Stoller, Bill
2007
The press release is an important tool. But it's just that: a tool.
How to promote your expertise with news releases, articles, and FAQs
Sources News Release
2010
Publishing articles and news releases that spotlight your expertise is one of the very best ways to build your credibility & attract positive attention. As a SOURCES member you have Free access to an ...
Publicity 101 for Colleges
Sources News Release
2009
Q: What's the best way for a college to get continuing media attention? A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
Sources gives you powerful tools to help you stand out from the crowd
2009
An overview of how you can use SOURCES to amplify your message. SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their ...

From the Connexions Archives

Sources News Releases
Website
1977
News releases from organizations and companies on a wide range of topics. Includes an extensive topic index, an archive of releases going back to the 1970s, and links to experts and organizations know...