Guerrilla Tactics for Maximizing the Results of Your Media Campaign

http://www.sources.com/SSR/Docs/HL2002-GuerrillaTactics.htm
Publisher:  Sources, Toronto, Canada
Year Published:  2001
Resource Type:  Article
Cx Number:  CX5519

Strategy and tactics for successful media campaigns.

Subject Headings

• Marketing
• Media Coverage
• Media Relations
• Publicity