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The Hidden Persuaders
Packard, Vance
Publisher: Pocket BooksYear Published: 1957 Price: 75 cents Resource Type: Book Cx Number: CX6315 What makes you buy, believe, even vote, the way you do? This book answers hundreds of eye-opening questions with facts that show how advertising men are using our hidden urges and frustrations to sell every-thing from gasoline to politicians. Abstract: - Table of Contents The Depth Approach Persuading us as Consumers The trouble with people So ad men become depth men …And the hooks are lowered Self-images for everybody R for our secret distresses Marketing eight hidden needs The built-in sexual overtone Back to the breast, and beyond Babes in consumerland Class and castle in the salesroom Selling symbols to upward strivers Cures for our hidden aversions Coping with our pesky inner ear The psycho-seduction of children New frontiers for recruiting customers Persuading us as citizens Politics and the image builders Molding "Team Players" for free enterprise The engineered yes Care and feeding of positive thinkers The packaged soul? In retrospect The question of validity The question of morality Index Subject Headings |