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Business Guide To Promotion
Miller, Marlene
Publisher: Iris Communication Group, 1988.Year Published: 1988 Pages: 220pp Price: $19.95 ISBN: 0-945372-03-5 Resource Type: Book Cx Number: CX3517 A useful guide for any group preparing materials for publication. Abstract: This book has a wider scope than the title suggests: it is a useful guide for any group preparing materials for publication. A thorough reference book, it explains what the non-professional needs to know about type and typesetting, paper, and the printing process. The section of copywriting would be useful to non-profits, as are the sections on photography and illustration, and on design and art production. The chapter on producing a brochure is excellent. Subject Headings |