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Bibliothèque Connexions

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Clicking on the title of an item takes you to the bibliographic reference for the resource, which will typically also contain an abstract, a link to the full text if it is available online, and links to related topics in the subject index. Particularly recommended items have a red Connexions logo beside the title.

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  1. The Art of Cause Marketing
    How to use advertising to change personal behavior and public policy
    Resource Type: Book
    First Published: 2000
    How to craft a powerful public service campaign
  2. Canadian Dreams
    The Making And Marketing Of Independent Films
    Resource Type: Book
    First Published: 1993
  3. Canadian Information Sharing Service
    Pilot Copy, February 1976
    Resource Type: Serial Publication (Periodical)
    First Published: 1976
    The first issue of the Canadian Information Sharing Service publication. The name of the publication was later changed to Connexions and then to Connexions Digest.
  4. The Comintern, CPUSA & Activities of Rank-and-File CPers
    Resource Type: Article
    First Published: 1996
    CP members, including worker and African-American militants capable of leading heroic mass struggles, were unable to develop their own revolutionary socialist viewpoint independent of the leadership. While a certain policy or tactic might run counter to their experience and traditions, the local activists were assured that their leaders alone had the "the big picture."
  5. Connexions Digest
    Volume 12, Number 2 - Issue 48 - Winter 1988-89 - A Social Change Sourcebook
    Resource Type: Serial Publication (Periodical)
    First Published: 1989
  6. Connexions Digest
    Issue 50 - December 1989 - A Social Change Sourcebook
    Resource Type: Serial Publication (Periodical)
    First Published: 1989
  7. Connexions Digest
    Issue 51 - May 1990 - A Social Change Sourcebook
    Resource Type: Serial Publication (Periodical)
    First Published: 1990
  8. Connexions Digest
    Issue 52 - August 1990 - A Social Change Sourcebook
    Resource Type: Serial Publication (Periodical)
    First Published: 1990
  9. Connexions Digest
    Issue 53 - January 1991- A Social Change Sourcebook
    Resource Type: Serial Publication (Periodical)
    First Published: 1991
  10. Connexions Digest
    Issue 54 - February 1992- A Social Change Sourcebook
    Resource Type: Serial Publication (Periodical)
    First Published: 1992
  11. The Conquest of Cool
    Business Culture, Counterculture, and the Rise of Hip Consumerism
    Resource Type: Book
    First Published: 1997
  12. The Corporation 
    Resource Type: Film/Video
    First Published: 2004
    The Corporation explores the nature and spectacular rise of the dominant institution of our time.
  13. Deception By Design
    Pharmaceutical Promotion in the Third World
    Resource Type: Book
    First Published: 1995   Published: 1996
    The authors discuss the workings of the pharmaceutical industry by exposing the unethical marketing practices, double standards and weak marketing codes.
  14. Frequently Asked Questions about Sources
    Resource Type: Article
    First Published: 2009
    SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, companies, and individuals who want to share their expertise and points of view with the media. The SOURCES directory is used by thousands of reporters and researchers who need to find quotable sources and reliable information for their news stories or research.
  15. Fundraising For Social Change 
    Resource Type: Book
    First Published: 1988
  16. Get a Digital Life
    An Internet Reality Check
    Resource Type: Article
    First Published: 2001
  17. Getting Ink for Your New Product
    Resource Type: Article
    First Published: 2004
    Get media coverage of your product.
  18. Green Business: Hope or Hoax?
    Toward an Authentic Strategy for Restoring the Earth
    Resource Type: Book
    First Published: 1991
    Is green business a viable strategy or a contradiction in terms?
  19. Guerrilla Tactics for Maximizing the Results of Your Media Campaign
    Resource Type: Article
    First Published: 2001
    Strategy and tactics for successful media campaigns.
  20. Helping you reach the media 
    How Sources can help you get more and better media coverage
    Resource Type: Article
    First Published: 2009
    Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
  21. The Hidden Persuaders
    Resource Type: Book
    First Published: 1957
    What makes you buy, believe, even vote, the way you do? This book answers hundreds of eye-opening questions with facts that show how advertising men are using our hidden urges and frustrations to sell every-thing from gasoline to politicians.
  22. How Media Relations Helps the Marketing Plan
    Resource Type: Article
    First Published: 2002
    Using media relations to support your marketing strategy.
  23. How To Make A Whole Lot More Than $1,000,000 Writing, Commissioning, Publishing and Selling "How To: Information
    Resource Type: Book
    First Published: 1990
    Lant makes the point that if you know something or have something to say, them you ought to be doing everything you possibly can to get that out to as many people as possible. This book is full of advice about how to do it.
  24. Marketing Mirage
    How To Make It A Reality
    Resource Type: Book
    First Published: 1987
  25. Marketing Your Books
    A collection of profit-making ideas for authors and publishers
    Resource Type: Book
    First Published: 1990
  26. Maximum Gifts by Return Mail
    Resource Type: Book
    First Published: 1989
    Excellent book on direct mail fundraising.
  27. The Membership Mystigue
    Resource Type: Book
    First Published: 1986
  28. Money Making Marketing
    Finding the People Who Need What You're Selling and Making Sure They Buy It
    Resource Type: Book
    First Published: 1991
    Practical advice on marketing.
  29. 101 Ways To Market Your Books For Publishers and Authors
    Resource Type: Book
    First Published: 1988   Published: 1989
    Advice for book publishers and authors about how to market their books.
  30. 1001 Ways to Market Your Books
    Resource Type: Book
    First Published: 1988
  31. Organising Things
    A Guide to Successful Political Action
    Resource Type: Book
    First Published: 1984
    A comprehensive guide to practical political action, packed with information and handy checklists.
  32. Profit motives behind sexualization of 'tween girls
    Resource Type: Article
    First Published: 2008
    The sexualization of 'tween girls - those between the ages of 8 and 12 -- in pop culture and advertising is a growing problem fueled by marketers' efforts to create cradle-to-grave consumers.
  33. PublicitySources.com
    Resource Type: Website
    First Published: 2017
    A web portal featuring publicity and PR resources, including articles, documents, books, websites, and experts and spokespersons. The home page features a selection of recent and important articles. A search feature, subject index, and other research tools make it possible to find additional resources and information.
  34. Questioning Technology
    A Critical Anthology
    Resource Type: Book
    First Published: 1988
    A collection of essays laying out the case for thinking critically about technology.
  35. The Sources HotLink 
    Resource Type: Website
    First Published: 1996   Published: 2009
    A website and newsletter dealing with media relations strategies.
  36. Successful Event Marketing Strategies
    Resource Type: Article
    First Published: 1997
    Tips for marketing your events.
    Connexions Information Sharing Services

Connexions Library
Catalogue of more than 7,000 books, articles, films, periodicals, websites and other resources.
Indexed by Author, Title, Format, Subject, Dewey number, Library of Congress classification, Year of Publication.
Connexions Directory Associations and NGOs dealing with social and environmental issues — A-Z Index or Subject Index.
For experts and media spokespersons also see the Sources directory and the comprehensive Sources Subject Index.
Links Selected Internet resources featuring information about alternatives.
Calendar Events from across Canada. Also see: Sources Calendar and news releases.
Publicity and Media Resources, publications and articles to help you get publicity and raise awareness. Plus Media Names & Numbers Canadian media directory, the Parliamentary Names & Numbers Canadian government directory, and mailing lists.
Donations Connexions welcomes your support. Your donations make our work possible. Volunteers always welcome.
Mission Connexions exists to support individuals and groups working for freedom and social justice. We work to maintain and make available a record of the theory and practice of people struggling against oppression and for social change. We believe that the more we know about the struggles, victories, and defeats of the past, and about those who took part in them, the better equipped we will be to bring a new world into being. Connexions maintains a physical archive of books and documents, and is engaged in an ongoing project to build and expand an indexed digital archive of documents. We try to feature a wide variety of resources reflecting a diversity of viewpoints and approaches to social change within our overall mandate of support for democracy, civil liberties, freedom of expression, universal human rights, secularism, equality, economic justice, environmental responsibility, and the creation and preservation of community. We are internationalist in our orientation, but as a Canadian-based project we feature an especially extensive collection of Canadian documents and profiles of Canadian activist organizations.