Profit motives behind sexualization of 'tween girls

http://www.news-releases.uiowa.edu/2008/april/042508lolita_effect.html
Date Written:  2008-04-25
Year Published:  2008
Resource Type:  Article
Cx Number:  CX11116

The sexualization of 'tween girls - those between the ages of 8 and 12 -- in pop culture and advertising is a growing problem fueled by marketers' efforts to create cradle-to-grave consumers.

Subject Headings

• Advertising Clearance/Children's
• Advertising/Consumer Complaints
• Advertising Industry
• Advertising Issues
• Advertising to Children
• Child & Adolescent Sexuality
• Children
• Children/Sexual Development
• Girls
• Girls' Development
• Marketing
• Marketing to Children
• Sexual Exploitation of Youth
• Sexuality/Developmental Issues