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Marketing to Children
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Below are groups and resources (books, articles, websites, etc.) related to this topic. Click on an item’s title to go its resource page with author, publisher, description/abstract and other details, a link to the full text if available, as well as links to related topics in the Subject Index. You can also browse the Title, Author, Subject, Chronological, Dewey, LoC, and Format indexes, or use the Search box. Connexions LibraryProfit motives behind sexualization of 'tween girls Article 2008 The sexualization of 'tween girls - those between the ages of 8 and 12 -- in pop culture and advertising is a growing problem fueled by marketers' efforts to create cradle-to-grave consumers. This Little Kiddy Went to Market: The Corporate Capture of Childhood Beder, Sharon Book 2009 Analyses how people and planet are being systematically subordinated to profit. Turning Children Into Consumers Beder, Sharon Article 2009 Children are naïve about advertising and can easily be manipulated and exploited by marketers to want and demand their products. Corporate marketers believe that over time they can be shaped into life... |
