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How many spokespersons?
Rothstein, Al
http://www.sources.com/SSR/Docs/HL0914-HowManySpokespersons.htmPublisher: Sources, Toronto, Canada Year Published: 1998 Resource Type: Article Cx Number: CX5495 Speaking with one voice means your spokespersons should deliver the same message. It does not mean use only one spokesperson. If the news media representative knows your experts are available and reliable, you are more likely to be called and more importantly, to be believed. Subject Headings |