The Media Book: Making the Media Work for Your Grassroots Group
A Step-by-Step Guide
Scheiman, Diane; Oliker, Stacey
Publisher: Committee to Defend Reproductive Rights, San Francisco, USA
Year Published: 1981
Pages: 48pp Dewey: 323.401
Resource Type: Book
Cx Number: CX7287
This "how-to" manual sets out to outline a model media campaign that can be modified and used by other reproductive rights groups with low budgets and staffs, around the U.S.
Abstract:
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Contents
INTRODUCTION
The Purpose of This Manual
PLANNING FOR A MEDIA PROJECT
How to Develop Your Own Plan
Timing
FREE ACCESS MEDIA
Working With the Press
Your Public Image
Who's Who in the Media
THE PREP WORK
The Press List
How to Develop a Press List
The Press Packet
The Packet----What It Should Look Like
When to Send out Your Packets
How does the Media Use the Packet
Documenting Your Media Work
Monitoring Your Media
Photo File/Graphics File
FREE SPEECH MESSAGES(FSM) AND PUBLIC SERVICE ANNOUNCEMENTS(PSA)
Getting Prepared
Writing the Messages
Placing the PSAs
How Much Time Will Your PSA Take?
Some Special Notes for Television PSAs
PUBLIC AFFAIRS SHOWS OR TALK SHOWS
Getting On
Preparing for a Show
Interview Tips
Handling Questions
Talking About Abortion
Sharing Skills
NEWS
Casing Out the Local News Scene
Press Calls
Press Releases
Getting Coverage for an Event
Press Conferences
Bad Coverage
When the Press Contacts You
Letters to the Editor
THE RESPONSE MECHANISM
Be Prepared for the Response
Guidelines to Develop a Follow-up Plan
FOLLOW UP YOUR MEDIA CONTACTS
ADVERTISING AND PROMOTIONS
Billboards
Newspapers and Magazines
Radio
Direct Mail
Promotions
BUDGETS
Some Tips
EVALUATING YOUR MEDIA WORK
Main Strengths & Gains From the Media Project
Main Weaknesses of the Media Project
Subject Headings
