Networks refuse anti-TV ads

Year Published:  1991  
Resource Type:  Article
Cx Number:  CX4239

Abstract:  The Telecaster Committee of Canada, the advertising standards group for the private networks, has refused to accept a series of four television advertisements produced by The Media Foundation, a non-profit organization concerned with what it calls "TV addiction". In one of the ads, a father struggles to pry a television set from off his head while his son pleads, "Dad! Dad! Talk to me, Dad!" According to the Media Foundation, the Committee demanded that it "prove" its ads are true, and that they carry a disclaimer stating they are the opinions of the Media Foundation. Apparently no other advertisers are required to meet similar conditions.
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