How can environmental activists use social media? Part 1
Publisher: The Ecologist
Date Written: 18/06/2018
Year Published: 2018
Resource Type: Article
Cx Number: CX22846
Environmental activists and NGOs spend a considerable amount of time Facebook posting and Tweeting. But the best use of social networks is about what you want to achieve. Alessio Perrone spoke to some experts in the field and gives some tips about how to use platforms successfully to promote social change
Today, social networks are being used to swing elections, spread awareness and crowdfund exciting projects - and not-so-exciting ones.
But their potential as motors of social progress is still untapped. Most progressive NGOs and campaigners keep a social media presence, but many have no clear idea of how to make the most of it.
According to the 2018 Global NGO Online Technology Report, 93 percent of NGOs were on Facebook, 77 percent on Twitter and 50 percent on Instagram. But only 32 percent had a written social media strategy.