News releases that work -- and those that don't

http://www.sources.com/SSR/Docs/HL1210-NewsReleasesthatWork.htm

Publisher:  Sources, Toronto, Canada
Year Published:  1999  
Resource Type:  Article
Cx Number:  CX5878

Media relations know-how: effective media releases.

Subject Headings

• Media Relations
• News Releases
• Press Releases
• Press Releases/Media Tracking
• Publicity