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Relations avec les m‚dias/Secteur … but non lucratif
La Bibliotheque Connexions (Editon francais)

Clicking on the title of an item takes you to the bibliographic reference for the resource, which will typically also contain an abstract, a link to the full text if it is available online, and links to related topics in the subject index. Particularly recommended items have a red Connexions logo beside the title.

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  1. Are you paying too much to send out your news releases?
    Sources News Release
    Resource Type: Article
    First Published: 2009
    If you have been using a corporate newswire service to send out your news releases you are likely paying $500 or more to send out a single release -- and that release may not even be reaching the people you want to reach.
  2. Connexions
    Volume 8, Number 3-4 - Winter 1983/84 - Native Issues - A Digest of Resources and Groups for Social
    Resource Type: Serial Publication (Periodical)
    First Published: 1984
  3. Connexions
    Volume 11, Number 1 - Spring 1987 - A Digest of Resources and Groups for Social Change
    Resource Type: Serial Publication (Periodical)
    First Published: 1987
  4. Connexions Digest
    Volume 12, Number 2 - Issue 48 - Winter 1988-89 - A Social Change Sourcebook
    Resource Type: Serial Publication (Periodical)
    First Published: 1989
  5. Connexions Digest
    Issue 51 - May 1990 - A Social Change Sourcebook
    Resource Type: Serial Publication (Periodical)
    First Published: 1990
  6. Effective Media Relations
    Resource Type: Article
    First Published: 2006
    Media relations is human relations. Journalism is about telling compelling stories about people and their lives.
  7. Expose Yourself
    Using the Power of Public Relations to Promote Your Business and Yourself
    Resource Type: Book
    First Published: 1990
    A hands-on, practical book that gets down to the details of doing promotion.
  8. Guide to dealing with the corporate media
    A guide to using the mainstream corporate or state media to get your message across.
    Resource Type: Article
    First Published: 2006
    A guide to using the mainstream corporate or state media to get your message across.
  9. Guide to dealing with the press
    Resource Type: Article
    First Published: 2004
    An article with advice on all aspects of dealing with the mainstream press, including face-to-face, press releases, interviews, making complaints and more.
  10. Helping you reach the media 
    How Sources can help you get more and better media coverage
    Resource Type: Article
    First Published: 2009
    Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
  11. Media and publicity guide
    Resource Type: Article
    First Published: 2006
    How to get the word out about your group or campaign? There are two main approaches, which should both be used: using the mainstream and corporate media, and building your own independent media.
  12. Sources media training
    Resource Type: Article
    First Published: 2009
    Media training to ensure that you are ready to handle media interviews. Topics include Message making, Staying newsworthy, Safe spokesperson techniques, Preparation and relaxation techniques, Media ethics and expectations. Simulations of all media venues including talk shows, double enders, stand-up interviews and scrums, print columnists, videographers, and editorial boards.
  13. Trying to change the world?
    We can help.
    Resource Type: Article
    First Published: 2012
    Getting your story across is an uphill battle when you’re challenging the status quo.
    SOURCES can help you get your message out.

Experts on Relations avec les m‚dias/Secteur … but non lucratif in the Sources Directory

  1. Sources
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Connexions Library
Catalogue of more than 7,000 books, articles, films, periodicals, websites and other resources.
Indexed by Author, Title, Format, Subject, Dewey number, Library of Congress classification, Year of Publication.
Connexions Directory Associations and NGOs dealing with social and environmental issues — A-Z Index or Subject Index.
For experts and media spokespersons also see the Sources directory and the comprehensive Sources Subject Index.
Links Selected Internet resources featuring information about alternatives.
Calendar Events from across Canada. Also see: Sources Calendar and news releases.
Publicity and Media Resources, publications and articles to help you get publicity and raise awareness. Plus Media Names & Numbers Canadian media directory, the Parliamentary Names & Numbers Canadian government directory, and mailing lists.
Donations Connexions welcomes your support. Your donations make our work possible. Volunteers always welcome.
Mission Connexions exists to support individuals and groups working for freedom and social justice. We work to maintain and make available a record of the theory and practice of people struggling against oppression and for social change. We believe that the more we know about the struggles, victories, and defeats of the past, and about those who took part in them, the better equipped we will be to bring a new world into being. Connexions maintains a physical archive of books and documents, and is engaged in an ongoing project to build and expand an indexed digital archive of documents. We try to feature a wide variety of resources reflecting a diversity of viewpoints and approaches to social change within our overall mandate of support for democracy, civil liberties, freedom of expression, universal human rights, secularism, equality, economic justice, environmental responsibility, and the creation and preservation of community. We are internationalist in our orientation, but as a Canadian-based project we feature an especially extensive collection of Canadian documents and profiles of Canadian activist organizations.