What is Public Relations?

http://www.sources.com/SSR/Docs/HL2701-WhatIsPublicRelations.htm
Publisher:  Sources, Toronto, Canada
Year Published:  2003
Resource Type:  Article
Cx Number:  CX5540

PR should be the guardian of an organization's brand, and that concept of brand is not just reserved for a private sector, product-oriented company. The concept of brand, what an organization is, what is it about, what it wants to say, is the organization's being, and PR is often its protector.

Subject Headings

• Public Relations