What is Public Relations?

LaVigne, Mark

Publisher:  Sources, Toronto, Canada
Year Published:  2003  
Resource Type:  Article
Cx Number:  CX5540

PR should be the guardian of an organization's brand, and that concept of brand is not just reserved for a private sector, product-oriented company. The concept of brand, what an organization is, what is it about, what it wants to say, is the organization's being, and PR is often its protector.

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