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Is it already too late to say goodbye?
Cook, Jonathan
http://www.jonathan-cook.net/blog/2022-01-22/too-late-goodbye/Date Written: 2022-01-22 Year Published: 2022 Resource Type: Article Cx Number: CX24481 My blog posts once attracted tens of thousands of shares. Then, as the algorithms tightened, it became thousands. Now, as they throttle me further, shares can often be counted in the hundreds. "Going viral" is a distant memory. Abstract: - Excerpt: My blog posts once attracted tens of thousands of shares. Then, as the algorithms tightened, it became thousands. Now, as they throttle me further, shares can often be counted in the hundreds. "Going viral" is a distant memory. No, I won't be banned. I will fade incrementally, like a small star in the night sky - one among millions - gradually eclipsed as its neighbouring suns grow ever bigger and brighter. I will disappear from view so slowly you won't even notice. ... But the lifeblood of a reader-funded journalist, as the name suggests, are readers. The more of you we attract, the better chance there is that we can generate donations and income and make the model sustainable. Our Achilles' heel is our dependence on social media to find you, to keep reaching you, to offer you an alternative from the corporate media. If Facebook (sorry, the Meta universe) and Twitter stop independent writers from growing their readerships by manipulating the algorithms, by ghosting and shadow-banning them, and by all the other trickery we do not yet understand, then new voices cannot grow their funding base and break free of corporate control. ... You should be bookmarking your favourite writers and visiting their sites regularly - not just when you are prompted to by Mark Zuckerberg. Subject Headings |