HotLink Resource Shelf: The Art of Cause Marketing

http://www.sources.com/SSR/Docs/HL2303-ArtofCauseMarketing.htm
Year Published:  2002
Resource Type:  Article

Review of a book on how to use advertising to change personal behaviour and public policy.

Subject Headings

• Cause Marketing
• Marketing
• Marketing/Political & Social
• Public Interest Advocacy
• Public Relations