Deception By Design
Pharmaceutical Promotion in the Third World

Lexchin, Joel; Kaur, Shila Rani
Publisher:  Consumers International
Year First Published:  {11630 Deception By Design DECEPTION BY DESIGN Pharmaceutical Promotion in the Third World Lexchin, Joel; Kaur, Shila Rani Consumers International The authors discuss the workings of the pharmaceutical industry by exposing the unethical marketing practices, double standards and weak marketing codes. 1995 1996 91pp B Book 9789679973686 - <br> <br>Developing countries are being flooded with drugs, many of which are useless, expensive, or dangerous. All too often the pharmaceutical industry's promotion of drugs leads to irrational prescribing by doctors. Companies spend about 20-30% of their sales budget on promotion, providing free samples to doctors to create demand for their products. In recent years in many developing countries with developing market economies, prices of medicines have sometimes risen by 400-500%. <br> <br>The main sources of information on new and existing products are the drug companies CX6898 0 false true false CX6898.htm [0xc000c68720 0xc000c68d20 0xc0002f51d0 0xc00054aea0 0xc00054af00 0xc0014231d0 0xc0014374d0 0xc001f80720 0xc001f813b0 0xc001f81a40 0xc001f81ef0 0xc001fa4630 0xc0009582a0 0xc000a187e0] Cx}
Year Published:  1996
Pages:  91pp   ISBN:  9789679973686
Resource Type:  Book
Cx Number:  CX6898

The authors discuss the workings of the pharmaceutical industry by exposing the unethical marketing practices, double standards and weak marketing codes.

Abstract: 
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Developing countries are being flooded with drugs, many of which are useless, expensive, or dangerous. All too often the pharmaceutical industry's promotion of drugs leads to irrational prescribing by doctors. Companies spend about 20-30% of their sales budget on promotion, providing free samples to doctors to create demand for their products. In recent years in many developing countries with developing market economies, prices of medicines have sometimes risen by 400-500%.

The main sources of information on new and existing products are the drug companies

Subject Headings

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