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Marketing
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Below are groups and resources (books, articles, websites, etc.) related to this topic. Click on an item’s title to go its resource page with author, publisher, description/abstract and other details, a link to the full text if available, as well as links to related topics in the Subject Index. You can also browse the Title, Author, Subject, Chronological, Dewey, LoC, and Format indexes, or use the Search box. Results34 Connexions Library4 Connexions Directory of Groups & Websites 54 Sources Library 2 From the Connexions Archives Connexions LibraryThe Art of Cause Marketing: How to use advertising to change personal behavior and public policy Earl, Richard Book 2000 How to craft a powerful public service campaign Canadian Information Sharing Service: Pilot Copy, February 1976 Serial Publication (Periodical) 1976 The first issue of the Canadian Information Sharing Service publication. The name of the publication was later changed to Connexions and then to Connexions Digest. The Comintern, CPUSA & Activities of Rank-and-File CPers Post, Charlie Article 1996 CP members, including worker and African-American militants capable of leading heroic mass struggles, were unable to develop their own revolutionary socialist viewpoint independent of the leadership. ... Connexions Digest: Volume 12, Number 2 - Issue 48 - Winter 1988-89 - A Social Change Sourcebook Serial Publication (Periodical) 1989 Connexions Digest: Issue 50 - December 1989 - A Social Change Sourcebook Serial Publication (Periodical) 1989 Connexions Digest: Issue 51 - May 1990 - A Social Change Sourcebook Serial Publication (Periodical) 1990 Connexions Digest: Issue 52 - August 1990 - A Social Change Sourcebook Serial Publication (Periodical) 1990 Connexions Digest: Issue 53 - January 1991- A Social Change Sourcebook Serial Publication (Periodical) 1991 Connexions Digest: Issue 54 - February 1992- A Social Change Sourcebook Serial Publication (Periodical) 1992 The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism Frank, Thomas Book 1997 The Corporation  Achbar, Mark; Abbott Jennifer Film/Video 2004 The Corporation explores the nature and spectacular rise of the dominant institution of our time. Deception By Design: Pharmaceutical Promotion in the Third World Lexchin, Joel; Kaur, Shila Rani Book 1995 The authors discuss the workings of the pharmaceutical industry by exposing the unethical marketing practices, double standards and weak marketing codes. Frequently Asked Questions about Sources Article 2009 SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, c... Green Business: Hope or Hoax?: Toward an Authentic Strategy for Restoring the Earth Plant, Christopher, Plant, Judith Book 1991 Is green business a viable strategy or a contradiction in terms? Guerrilla Tactics for Maximizing the Results of Your Media Campaign Freeman, Cameron Article 2001 Strategy and tactics for successful media campaigns. Helping you reach the media: How Sources can help you get more and better media coverage Article 2009 Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity ... The Hidden Persuaders Packard, Vance Book 1957 What makes you buy, believe, even vote, the way you do? This book answers hundreds of eye-opening questions with facts that show how advertising men are using our hidden urges and frustrations to sell... How Media Relations Helps the Marketing Plan LaVigne, Mark Article 2002 Using media relations to support your marketing strategy. Marketing Your Books: A collection of profit-making ideas for authors and publishers Ross, Marilyn and Tom Book 1990 Money Making Marketing: Finding the People Who Need What You're Selling and Making Sure They Buy It Lant, Dr. Jeffrey Book 1991 Practical advice on marketing. 101 Ways To Market Your Books For Publishers and Authors Kremer, John Book 1988 Advice for book publishers and authors about how to market their books.
Organising Things: A Guide to Successful Political Action Ward, Sue Book 1984 A comprehensive guide to practical political action, packed with information and handy checklists. Profit motives behind sexualization of 'tween girls Article 2008 The sexualization of 'tween girls - those between the ages of 8 and 12 -- in pop culture and advertising is a growing problem fueled by marketers' efforts to create cradle-to-grave consumers. PublicitySources.com Website 2017 A web portal featuring publicity and PR resources, including articles, documents, books, websites, and experts and spokespersons. The home page features a selection of recent and important articles. A... Questioning Technology: A Critical Anthology Zerzan, John; Carnes, Alice (ed.) Book 1988 A collection of essays laying out the case for thinking critically about technology. Connexions Directory of Groups & WebsitesConnexions Information Sharing Services Connexions provides information and services for advocacy groups, voluntary and non-profit organizations, and individuals, who are working for social and economic justice, environmental responsibility... Sources Sources specializes in collecting, indexing, and disseminating information to help journalists, editors, and researchers quickly reach articulate experts and spokespersons who can provide background i... Sources HotLink, The The Sources HotLink is a newsletter, published by Sources, featuring articles, practical ideas and tips for getting positive media coverage. The Sources HotLink is sent free to companies... Sources LibraryAccount-based marketing Sources Select Resources Encyclopedia Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing in which an organisation considers and communicates with individual prospect or custom... Advice and Tips for Nonprofits Creating a Marketing Team Nonprofit Marketing Guide.com This is an instructional guide for non-profits to create marketing teams and developing them into the intermediate stages. The Anatomy of Buzz How to Create Word of Mouth Marketing Rosen, Emanuel 2000 Rosen describes the phenomenon of word-of-mouth communication and explains how it plays an integral part in marketing goods and services to the consuming public. Article Marketing Sources Select Resources Encyclopedia Article marketing is a type of advertising in which businesses write short articles related to their respective industry. These articles are made available for distribution and publication in the mark... Cluster Analysis (in Marketing) Sources Select Resources Encyclopedia A class of statistical techniques that can be applied to data that exhibit 'natural' groupings. Cluster analysis sorts through the raw data and groups them into clusters. Creating a customized Marketing Toolkit Sommers, Susan 2009 A marketing toolkit contains the essential ingredients you need to successfully reach and persuade your key markets. Direct Marketing Sources Select Resources Encyclopedia A form of advertising that reaches its audience without using traditional formal channels of advertising, such as TV, newspapers or radio. Businesses communicate straight to the consumer with advertis... Drip Marketing Sources Select Resources Encyclopedia Drip Marketing is a communication strategy that sends, or "drips," a pre-written set of messages to customers or prospects over time. Expose Yourself! Diemer, Ulli (ed.) 2006 A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media. Getting your story into the media 2009 Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people w... Guerrilla P.R. Wired Waging a Successful Publicity Campaign Online, Offline, and Everywhere in Between Levine, Michael 2003 Hollywood PR guru Michael Levine applies his Guerrilla PR strategies to the Internet. Guerrilla P.R. How You Can Wage an Effective Publicity Campaign...Without Going Broke Levine, Michael 1993 HotLink Resource Shelf: Going for Gold! Cowan, Kirsten 2000 Review of Going for Gold, a book on marketing strategies for speakers. HotLink Resource Shelf: The Art of Cause Marketing Fenske, Lynn 2002 Review of a book on how to use advertising to change personal behaviour and public policy. Hungry to Succeed? Ryan, Tricia; Fodchuk, Mark Influencer Marketing Sources Select Resources Encyclopedia A form of marketing in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. Internet Marketing Sources Select Resources Encyclopedia The marketing of products or services over the Internet. Internet Marketing Intelligence Research Tools, Techniques, and Resources Forrest, Edward 2003 How to use the Internet for market research. The Low Cost of Marketing Robicheau, Colette 2010 Marketing is not about selling, it's about getting your message out there. Making your marketing brochure a keeper Sommers, Susan 2009 A good brochure will effectively communicate the most important facts about your organization. The best brochures combine elements of marketing (they sell your organization) and public relations (they... Market segmentation Sources Select Resources Encyclopedia Marketing Effectiveness Sources Select Resources Encyclopedia Marketing Ethics Sources Select Resources Encyclopedia The area of applied ethics which deals with the moral principles behind the operation and regulation of marketing. Marketing management Sources Select Resources Encyclopedia Marketing Management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Marketing Nonprofit Programs and Services Proven and Practical Strategies to Get More Customers, Members and Donors Herron, Douglas B. 1996 Suggests a 15 point marketing strategy, concepts and methods to attract and satisfy customers, communicate an organization's message distinctly and effectively, and solve membership and program enroll... Marketing/PR - the new face of marketing Sommers, Susan 2009 Marketing/PR offers a variety of cost-effective tools that can easily be implemented into a long-term strategy and plan. These include information sessions, testimonial brochures, print and e-mail new... Marketing Strategy Sources Select Resources Encyclopedia Marketing Topic Index in Sources Directory of Experts Spokespersons, Experts, and Resources A subject guide to experts and spokespersons on topics related to marketing in the Sources directory for the media. Media Relations as a Marketing Tool Friesen, Carl The first step to getting media attention is to make sure that reporters know about you. Mobile marketing Sources Select Resources Encyclopedia Muddled, meager and messy Marketing performance repair manual for small business Moore-MacQueen, Wendy 2009 Muddled, meager and messy # Marketing performance repair manual for small business, written by Wendy Moore-MacQueen, delivers the highlights of effective, economical marketing designed specifically fo... The Online Copywriter's Handbook Bly, Robert W. 2002 Bly concentrates on the Internet and provides everything that's needed to write great copy for online applications. Our business is helping you to promote your business Business promotion 2009 Established in 1977 as a directory of expert sources for the media, SOURCES has evolved into a major Internet portal featuring leading professionals and businesses in almost every field. Thousands of ... Permission Marketing Sources Select Resources Encyclopedia Powerful publicity and marketing tools for publishers and authors 2009 Helping authors and publishers to publicize themselves and their books with a package of marketing and media relations tools designed to get publicity in the media and to reach readers and book buyers... Professional Speakers: Create Brilliant Marketing Material Fillmore, Cathleen 2010 Speakers really find it difficult to talk about themselves in glowing terms but that's exactly what you need to do. Put your words on paper in a way that really reflects your brilliance. Professional Speakers: To Market, To Market! Fillmore, Cathleen 2010 Your positioning defines your market. Once you've decided on exactly what you stand for, you are now clear about who wants to hear you speak. Promotion (Marketing) Sources Select Resources Encyclopedia Publicity 101 for Colleges Sources News Release 2009 Q: What's the best way for a college to get continuing media attention?
A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
Quantitative Marketing Research Sources Select Resources Encyclopedia The application of quantitative research techniques to the field of marketing. Relationship Marketing Sources Select Resources Encyclopedia Relationship Marketing differs from other forms of marketing in that it recognizes the long term value of customer relationships and extends communication beyond intrusive advertising and sales promot... Review: Secrets of Power Marketing Cowan, Kirsten 1999 A lively book, with a streak of practicality that reveals itself in an impatience with hoity-toity notions of marketing that have little impact on the bottom line. Review: World Wide Web Marketing 1999 A book for those whose jobs involve creating and maintaining corporate Web sites. The Six Figure Speaker Formula for a Six-Figure Income as a Professional Speaker Fillmore, Cathleen 2008 A guide for professional speakers with strategies for success. Six Key Digital Marketing Resolutions for 2014: Unified Marketing, Data Activism, More... Behnam, Ali 2014 This is a short guide (6 aspects) to digital marketing. The article puts heavy emphasis on the use of digital analytic tools and big data management. Sources gives you powerful tools to help you stand out from the crowd 2009 An overview of how you can use SOURCES to amplify your message.
SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their ... A Step-by-Step Guide to Being a Successful Consultant Coburn, Jean 1998 A practical guide to becoming a successful consultant. Unabashed Self-Promoter's Guide What Every Man, Woman, Child and Organization in America Needs to Know About Getting Ahead by Exploiting the Media Lant, Dr. Jeffrey 1983 Unique selling proposition Sources Select Resources Encyclopedia The Unique Selling Proposition is a marketing concept that was first proposed as a theory to explain a pattern among successful advertising campaigns of the early 1940s. What Guerrillas Know About USPs Ryan, Tricia 2009 A USP is a unique selling proposition: your proprietary competitive edge stated in clear, concise terms. Words that Change Minds Mastering the Language of Influence Charvet, Shelle Rose A new way of thinking about individuals and groups, to help you influence and persuade groups and individuals. Words That Work Charvet, Shelle Rose 2010 Despite sea change in customer attitudes, companies are still talking down to their clientele. All it takes is a subtle shift in your marketing language to produce noticeable results. You selling to me? Krol, Ariane; Nantel, Jacques 2013 Individually targeted online marketing, based on unwittingly supplied consumer information and monitoring of online activities, is replacing conventional advertising media. From the Connexions ArchivesHow To Make A Whole Lot More Than $1,000,000 Writing, Commissioning, Publishing and Selling "How To: Information Lant, Dr. Jeffrey Book 1990 Lant makes the point that if you know something or have something to say, them you ought to be doing everything you possibly can to get that out to as many people as possible. This book is full of adv... |
