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Trade Shows/Training
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Below are groups and resources (books, articles, websites, etc.) related to this topic. Click on an item’s title to go its resource page with author, publisher, description/abstract and other details, a link to the full text if available, as well as links to related topics in the Subject Index. You can also browse the Title, Author, Subject, Chronological, Dewey, LoC, and Format indexes, or use the Search box. Sources LibraryDo all booth staffers need continuing education? Siskind, Barry 2014 If your booth staff does what they always did, they will get what you always got. If they want better results for your exhibition investment they are going to have to do something differently. Your in... Is your booth staff ready for an attitude adjustment? Siskind, Barry 2014 While your gut instinct may be to focus on the sale, especially since there is tremendous pressure to perform, Siskind challenges you to focus on the relationship with the visitors instead. This may r... |
