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Trade Shows
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Below are groups and resources (books, articles, websites, etc.) related to this topic. Click on an item’s title to go its resource page with author, publisher, description/abstract and other details, a link to the full text if available, as well as links to related topics in the Subject Index. You can also browse the Title, Author, Subject, Chronological, Dewey, LoC, and Format indexes, or use the Search box. Connexions LibraryExhibitors can get more bang for their buck Siskind, Barry Article 1998 Trade shows are effective marketing vehicles when used well. Frequently Asked Questions about Sources Article 2009 SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, c... Helping you reach the media: How Sources can help you get more and better media coverage  Article 2009 Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity ... PublicitySources.com Website 2017 A web portal featuring publicity and PR resources, including articles, documents, books, websites, and experts and spokespersons. The home page features a selection of recent and important articles. A... Sources Experts & SpokespersonsSources LibraryAdjusting to a shrinking booth size Siskind, Barry 2014 When budget for exhibitions is slashed, booth size is often a factor that is reduced. Here are some ways one could deal with such a change. Approaching Prospects on the Show Floor Siskind, Barry 2010 A good approach doesn't have to be complicated, rather it should consist of words that the booth person can say comfortably and honestly. Are mobile show guides the way of the future? Siskind, Barry 2014 Technology has made it possible to bring trade show exhibiting one step closer to being environmentally friendly by switching from paper to electronics. It is now possible to put the entire show guide... A Back-up Objective for the B to C Exhibitor Siskind, Barry 2011 The opportunities that may be slipping through your fingers are with those attendees who are not ready to buy your product or commit to the appointment and need more time before placing an order. A Code of Conduct for New Technology at Exhibitions Siskind, Barry 2014 Though extremely helpful in almost every respect, technology can also result in the formation of some bad behavioural habits, including ignoring your visitors at trade show booths. Siskind provides a ... The core qualities of an exhibit manager Siskind, Barry 2014 Exhibit managers have to deal with many discouraging events in their line of work. For this reason, successful managers tend to have series of specific character traits that help them cope with their ... Create a Meaningful and Memorable Trade Show Pitch - The Goldilocks Effect Siskind, Barry 2014 An article outlining measures that can be taken that can help optimize your trade show pitch. The author emphasizes the importance of including "just the right amount" of information. Cutting through the clutter Siskind, Barry 2014 Exhibitions can be overwhelming to visitors, as the amount of information is often overwhelming to them. Exhibitors need to consider this, and take measures to ensure that they can provide clear easil... Decrease the no-show rate of pre-booked appointments Siskind, Barry 2014 Here are some tried and true tactics that exhibitors have employed in the past that has helped reinforce the value in the meeting and greatly reduced the rate of no-shows. Demonstrating Intangibles Siskind, Barry 2010 In an environment where competition for visitors' attention is at its highest and yet their attention span is at its lowest, using demonstrations is a great technique to help you get traffic to your b... Disseminating information to trade show visitors Siskind, Barry 2014 Distributing information to visitors of a trade show is often wasteful and unproductive. Here are some tips that can be used to improve returns. Ease your way through international borders Siskind, Barry 2014 If you need to move product across international lines for your trade show, an ATA carnet can provide a means of doing so with less hassle. This article provides more information on this. Evaluating your exhibit performance Siskind, Barry 2009 "How do we know if our exhibit program is doing what it is suppose to do? Find new display ideas with your Expo Eyes Siskind, Barry 2014 Sometimes, looking at other exhibitions could give you a fresh perspective, and some insight on things you can do to improve your own, even if they are not in a similar area. A fresh approach to recruiting booth staff Siskind, Barry 2014 Booth staff are an important aspect of exhibit quality. Provided are some challenges one may face with staff, and tips on how to improve quality of this aspect of exhibits. Gamify my Booth Siskind, Barry 2014 With the rise of Genxers and millenials in trade shows today, sequestering visitors may require a radical change. Why not incorporate elements of games in your booth. Getting your story into the media 2009 Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people w... Guerrilla Trade Show Selling New Unconventional Weapons and Tactics to Meet More People, Get More Leads and Close More Sales Levinson, Jay Conrad; Smith, Mark; Wilson, Orvel Ray 1997 Describes the marketing principles, methods and techniques to increase sales at any trade show. Focuses on guerrilla sales methods and provides marketing tactics that are useful in the trade show envi... The harsh realities of lead follow-up Siskind, Barry 2014 Obtaining lead information is suffering in quality. Following-up on those leads is also suffering, with two-thirds of follow-ups involing non-face-to-face methods. If your returns are suffering, it ma... The Impact of Colour in your Exhibition Siskind, Barry 2014 The use of colour can make or break your trade show exhibit. This article outlines some factors one should consider before choosing what colours to use in an exhibit. Incorporate Surprise into Your Exhibition Plans Siskind, Barry 2014 Including the element of surprise in your trade show exhibit can be an effective marketing strategy. Here are some ideas you can use to accomplish this. Is your booth staff ready for an attitude adjustment? Siskind, Barry 2014 While your gut instinct may be to focus on the sale, especially since there is tremendous pressure to perform, Siskind challenges you to focus on the relationship with the visitors instead. This may r... Moving Beyond Notes on the Back of Business Cards Siskind, Barry 2011 Business has moved beyond taking lead information on the back of a business card. To be truly successful at your next show give some serious consideration to the technology you will use to record cont... The Only Metric that Really Matters Siskind, Barry 2014 A discution on what metrics are truly important with respect to trade show exhibitions. A Paperless Exhibit Siskind, Barry 2011 Within five years trade shows will be completely paperless is a prediction I heard at a recent conference. Public relations at a trade show: A little effort goes a long way Siskind, Barry 2011 The media is constantly on the look-out for interesting stories, and not just the ones everyone else is covering. So, being big is not the panacea to PR; being prepared with a well thought-out plan is... QR Codes Can Create Greater Trade Show Impact Siskind, Barry 2014 Advances in technology are resulting in changes in ways we might traditionally do things. QR codes can now be used in trade shows to improve the way we disseminate information to booth visitors. Questions reveal the underlying needs of your trade show visitors Siskind, Barry 2014 In order to establish a successful exhibition, it is important to prioritize the needs of visitor. An effective way to do this is by creating a list of questions that help booth staff get into the min... Raise the bar on customer satisfaction Siskind, Barry 2009 Let your customers expect the unexpected. Offering good service and friendly booth people at a trade show becomes the baseline for superior customer satisfaction. Recording quality lead information Siskind, Barry 2014 Advances in technology means that fewer people use manual lead sheets to record lead information. If you are going to use technology, ensure you have prepared for the problems highlighted in this arti... Reducing exhibit costs Siskind, Barry 2014 The economy is in shambles, and trade show exhibition returns have taken a hit, often resulting in budget cuts to exhibits. Provided are a list of strategies that can be used to reduce exhibit costs. Reducing your exhibit's ecological footprint Siskind, Barry 2014 Creating an exhibit can often be environmentally unfriendly. Here are some things you can do to ensure that your footprint remains reasonable. The Right Frame of Mind Siskind, Barry 2009 The quandary at a trade show is finding a happy balance between being aggressive enough to produce the desired results and being the kind of person visitors want to do business with. The answer is all... The Right Place to Exhibit - A Strategic Approach Siskind, Barry 2011 Finding the right show is difficult. Don't jump at the first opportunity that knocks on your door. You have lots of choices. Take your time and do your homework. The right show is a blend of audience,... ROI or ROO Siskind, Barry 2011 Exhibiting is part of the marketing process and doesn't always lend itself easily to comparing dollars received against dollars spent. Marketing looks at other issues such as branding, generating lead... Safety first at a trade show Siskind, Barry 2014 Achieving great results at a trade show also includes the health and safety of all. Making sure everyone is doing their part is an important part of doing it right. Here are some tips on how to prepar... Setting Goals and Objectives That Focus, Motivate and Stimulate your Trade Show Program Siskind, Barry 2011 The trick to getting your trade show program off on the right foot is to spend time well before you take any other steps to decide exactly what you want your exhibit to accomplish and how you will mea... The six people you are likely to meet at a trade show Siskind, Barry 2009 Exhibit marketing is all about meeting customers, clients and the public in a face to face environment. Your physical display as well as your booth staff#s skills need to be well honed to capture the ... Sources gives you powerful tools to help you stand out from the crowd 2009 An overview of how you can use SOURCES to amplify your message.
SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their ... Staying Relevant in a Changing World Siskind, Barry 2011 The trick is to focus your exhibit plans around the question, "What is most relevant to my customers?" If you are not sure then you need to do the research. We are entering a new era where many of the... A Strategic Approach to Trade Show Staffing Siskind, Barry 2010 When it comes to staffing your booth there is a place for anyone within your organization to benefit. Opening the doors to these people can be a serendipitous beginning to otherwise concealed possibil... Thieves in broad daylight Siskind, Barry 2014 Theft is a common occurence at exhibitions. Here is some advice on how you can prevent theft of your property and intellectual property. Tips to ensure a safe business trip Siskind, Barry 2014 Travel, which is usually an essential part of attending an exhibition, can add an element of danger for the unprepared. Here are a few suggestions to make your next business trip safer. The Truth about Competitive Intelligence Siskind, Barry 2010 Competitive intelligence is defined as: "An organized, structured, information gathering process that enhances strategic decision-making." A well-defined CI strategy will give you a leg-up on future d... Turn Your Booth into a Captivating Story Siskind, Barry 2014 Turning your exhibit pitch into a captivating story is an effective way to market your product. Here are some tips on how to do this effectively. Two helpful bits of data for your exhibition program Siskind, Barry 2011 As you are gathering the R.O.I information, it will be helpful to also look at two additional bits of factors: Your success ratio and your sales and buying cycles. Both are intertwined and will help y... The Untapped Potential of your Trade Show Network Siskind, Barry 2009 When it comes to networking opportunities, trade shows provide one of the best venues. Here is the one place where everyone in your industry congregates for a few short days and is focused on one thin... Using Trade Shows As A PR Opportunity Bucaro, Leanne 2010 Trade shows are a wonderful opportunity to enhance your brand. Every chance you get to be in front of your target audience and/or the media is a great opportunity. The value of face to face Siskind, Barry 2014 Advances in technology also mean a greater number of ways to communicate in non-face-to-face ways, and an unwillingness to fund trade show programs. Face-to-face are invaluable, and measures can be ta... What's in your Plan B? Siskind, Barry 2014 When Murphy's Law decides to ply its magic to your trade show strategy you need a contingency. It’s called your Plan B. he following is a list of nine of the most common items to include in your Plan ... Where did the trade show profit go? Siskind, Barry 2014 Capturing lead information at trade shows is a problem, with 69% of exhibitors not knowing how leads were being tracked. It is important to come up with questions that booth staff can use to focus th... Why show leads are mishandled Siskind, Barry 2009 The number of leads that are obtained at a trade show that are mishandled is astounding. Whether you are exhibiting to increase business or have a communication need such as brand reinforcement, the c... Your Customer Profile 2 Part 2 - How to Create a Customer Profile Siskind, Barry 2011 Do you know your customer? I don't mean whether their name is Antonio or Jessica, but rather, do you understand who they are as people and what motivates them? Your Expo Toolkit Siskind, Barry 2014 Any number of things can go wrong with your trade show exhibit. It is important to plan ahead so that you can deal with problems as they arise. Siskind provides a starter checklist you can use and bui... |
