Telemarketing

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Connexions Library

The Empire God Built: Inside Pat Robertson's media machine
Foege, Alec
Book
1996
A profile of the demagogue who become one of the most successful media moguls in the world.
Expose Yourself: Using the Power of Public Relations to Promote Your Business and Yourself
Beals, Melba
Book
1990
A hands-on, practical book that gets down to the details of doing promotion.