Small Business Marketing

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Connexions Library

Flying High: 5 Sure Ways to Get Your Business Soaring
Fillmore, Cathleen
Article
2001
Know your audience, know your message, be clear and consistent in that message, then develop a strategy and execute it.
Helping you reach the media: How Sources can help you get more and better media coverage
Article
2009
Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity ...

Sources Library

Muddled, meager and messy
Marketing performance repair manual for small business
Moore-MacQueen, Wendy
2009
Muddled, meager and messy # Marketing performance repair manual for small business, written by Wendy Moore-MacQueen, delivers the highlights of effective, economical marketing designed specifically fo...
Sources gives you powerful tools to help you stand out from the crowd
2009
An overview of how you can use SOURCES to amplify your message. SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their ...