Sales & Marketing

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Below are groups and resources (books, articles, websites, etc.) related to this topic. Click on an item’s title to go its resource page with author, publisher, description/abstract and other details, a link to the full text if available, as well as links to related topics in the Subject Index. You can also browse the Title, Author, Subject, Chronological, Dewey, LoC, and Format indexes, or use the Search box.
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Connexions Library

The Big Sell
Berton, Pierre
Book
1963
Frequently Asked Questions about Sources
Article
2009
SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, c...
Helping you reach the media: How Sources can help you get more and better media coverage
Article
2009
Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity ...
Surveillance Capitalism: Monopoly-Finance Capital, the Military-Industrial Complex, and the Digital Age
Foster, John Bellamy; McChesney, Robert W.
Article
2014
A massive corporate sales effort and military-industrial complex constituted the two main surplus-absorption mechanisms in the U.S. economy in the first quarter-century after the Second World War, fol...

Sources Library

Getting your story into the media
2009
Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people w...
Sources gives you powerful tools to help you stand out from the crowd
2009
An overview of how you can use SOURCES to amplify your message. SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their ...
What Guerrillas Know About USPs
Ryan, Tricia
2009
A USP is a unique selling proposition: your proprietary competitive edge stated in clear, concise terms.