Sales Leads

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The harsh realities of lead follow-up
Siskind, Barry
2014
Obtaining lead information is suffering in quality. Following-up on those leads is also suffering, with two-thirds of follow-ups involing non-face-to-face methods. If your returns are suffering, it ma...
Recording quality lead information
Siskind, Barry
2014
Advances in technology means that fewer people use manual lead sheets to record lead information. If you are going to use technology, ensure you have prepared for the problems highlighted in this arti...