Public Relations Campaigns

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Connexions Library

Are you paying too much to send out your news releases?: Sources News Release
Article
2009
If you have been using a corporate newswire service to send out your news releases you are likely paying $500 or more to send out a single release -- and that release may not even be reaching the peop...
As Turkey Bombed Anti-ISIS Fighters, It Hired Lobbying Firm Tied to 2016 Candidates
Fang, Lee
Article
2015
On July 24, 2015, Turkey launched a massive military campaign that included sweeping attacks against Kurdish forces as well as minor strikes on Islamic State positions south of Turkey’s border. Just f...
Fossil Fuel Industry's Global Climate Science Communications Plan in Action: Polluting the Classroom
Jervey, Ben
Article
2015
The Fossil Fuel Industry promotes a plan in U.S. schools to address global climate change. Their plan includes denial, doubt and promoting the merits of fossil fuel.
Helping you reach the media: How Sources can help you get more and better media coverage
Article
2009
Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity ...
How Big Oil Plans to Win Ugly in New York: Leaked Transcript from PR Maven Shows Energy Companies will be Told to Make the Fight Against Fracking Opponents Personal
Federman, Adam
Article
2014
A PR firm well known for its hardball tactics in defense of Big Tobacco will deliver the keynote address at tonight’s Independent Oil and Gas Association conference.
The Polluters: The Making of Our Chemically Altered Environment
Ross, Benjamin; Amter, Steven
Book
2010
Provides an account of the American chemical industry and its effect on the environment.
PublicitySources.com
Website
2017
A web portal featuring publicity and PR resources, including articles, documents, books, websites, and experts and spokespersons. The home page features a selection of recent and important articles. A...
Rick Berman Exposed in New Audio; Hear His Tactics Against Environmentalists and Workers' Rights
Audio
2014
The king of corporate front groups and propaganda, has been caught on tape detailing his attacks on public interest groups in the labor and environmental movements, including on efforts to increase th...
The Seeds of Spin: Decoding Pro-GMO Lies and Falsehoods
Todhunter, Colin
Article
2016
If you are in some way critical of genetically modified food and agriculture or have some concerns that remain unaddressed, here is a brief interpretive (satirical) guide for navigating the seedy worl...
Sultans of Sleaze: Public Relations and the Media
Nelson, Joyce
Book
1989
Reveals the extent to which we have been deceived by public relations firms on behalf of their unscrupulous clients -- the corporations and governments that control our society.
TransCanada hires controversial PR firm to derail opposition to Energy East pipeline
Patterson, Brent
Article
2014
There are now multiple news articles that report Calgary-based TransCanada hired the controversial public relations firm Edelman in an attempt to derail growing public opposition to its proposed 1.1 m...

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Edelman's TransCanada Astroturf Documents Expose Oil Industry's Broad Attack on Public Interest
Demelle, Brendan
2014
The Edelman strategy documents and work proposals outline a "grassroots advocacy" campaign plan to build support for TransCanada's Energy East pipeline as well as to undermine public opposition to oil...
Former NDP Comms Director Key Strategist on Edelman Energy East Astroturf Strategy
Jervey, Ben
2014
TransCanada has bought some unlikely support for the company’s public relations astroturf offensive aimed at winning support for the Energy East pipeline.
The U.S. and Israel Are Trying to Cure Breast Cancer With Tasteful Pink Fighter Jets
2016
According to companies that manufacture pink doodads, we could totally cure breast cancer if it weren’t for all the people who are unaware of breast cancer. Since pink means women, and women mean brea...