Media Relations Training

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Connexions Library

Advice on Hiring a Media Trainer
Carney, William Wray
Article
2002
Media training is highly recommended for any media spokesperson, whether a novice or a veteran.
Helping you reach the media: How Sources can help you get more and better media coverage
Article
2009
Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity ...
The Intangible Benefits of Media Training
LaVigne, Mark
Article
2002
One of the greatest frustrations of media relations specialists, and news media, is the slow response to interview or information requests. Many times I've noticed that executives don't understand the...
Meeting the Media
Article
Dealing with the media can be a less than thrilling experience, but it's a necessary one.
Publicity and Media Resources
Website
Resources and publications to assist your organization in getting more and better media coverage and raising awareness.
Sources.com: Portal for Journalists and Writers - The directory for reporters, writers, editors and researchers
Website
1977
Sources is an information portal for journalists, freelance writers, news editors, authors, researchers and journalism students -- and a resource for organizations, institutions, businesses, and ind...
Sources media training
Article
2009
Media training to ensure that you are ready to handle media interviews. Topics include Message making, Staying newsworthy, Safe spokesperson techniques, Preparation and relaxation techniques, Media et...

Connexions Directory of Groups & Websites

Ontario Council of Agencies Serving Immigrants
A coalition of 133 community-based immigrant and refugee service agencies located throughout the province of Ontario.
Sources
Sources specializes in collecting, indexing, and disseminating information to help journalists, editors, and researchers quickly reach articulate experts and spokespersons who can provide background i...
Sources HotLink, The
The Sources HotLink is a newsletter, published by Sources, featuring articles, practical ideas and tips for getting positive media coverage. The Sources HotLink is sent free to companies...

Sources Experts & Spokespersons

Sources Library

Doing & Saying the Right thing
Bonner, Allan
2004
Professional risk and crisis management.
HotLink Resource Shelf #30
Fenske, Lynn
2004
Start by accepting the fact that the media moves faster than you do, so be prepared. Always.
In The News
The Practice of Media Relations in Canada
Carney, William Wray
2002
Carney gives everyone, from student to seasoned practitioner, a thorough understanding of who the media are, how they work and how to approach them with stories.
Media Relations
The Bonner Communications Series
Bonner, Allan
2004
A primer on attaining media preparedness.
MediaSpeak
The bold New Guide to Public Relations and Reputation Management
Taylor, Ian
1999
In order to deal with the news media messengers, we need to manage our message -- the strategy, the choice of words and the delivery of those words.
Sources gives you powerful tools to help you stand out from the crowd
2009
An overview of how you can use SOURCES to amplify your message. SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their ...

From the Connexions Archives

Getting Organized
Article
Advice on the basics of Public Relations (PR).
The Sources HotLink
Website
1996
A website and newsletter dealing with media relations strategies.