Media Outreach

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Don't be a Time Bandit
LaVigne, Mark
Article
2005
Don't waste journalists' time.
The Follow-Up Telephone Call
LaVigne, Mark
Article
2004
Making follow-up phone calls to the media.
Helping you reach the media: How Sources can help you get more and better media coverage
Article
2009
Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity ...
The Press and the Class Struggle: Against The Current vol. 131
Eidlin, Barry
Article
2007
Early on the morning of August 19, 1997, the U.S. labor movement experienced something it had rarely known in recent years: a victory on a national scale. After two weeks out on strike, over 185,000 m...
Publicity and the Canadian State
Kozolanka, Kirsten
Book
2014
A collection examining the state's relationship with public practices and the "permanent campaign," the constant search for politicians and their strategists for popular consent.

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Sources
Sources specializes in collecting, indexing, and disseminating information to help journalists, editors, and researchers quickly reach articulate experts and spokespersons who can provide background i...

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Expose Yourself!
Diemer, Ulli (ed.)
2006
A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.
Have new social media made 'traditional' media obsolete?
2009
New media provide additional channels for getting messages out, but they don't make older media obsolete. The task is of public relations is to reach people through the media they use. In an increasin...
Sources gives you powerful tools to help you stand out from the crowd
2009
An overview of how you can use SOURCES to amplify your message. SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their ...