Marketing to Women

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Connexions Library

Inside Komen's NGOized Culture
Boyd, Kate; Storm, Cristien
Article
2014
The authors analyze the monopoly that the Komen Foundation has over breast cancer research and how the process of "NGOization" has cultivated a consumer culture in how participants engage with the mov...

Sources Library

Our business is helping you to promote your business
Business promotion
2009
Established in 1977 as a directory of expert sources for the media, SOURCES has evolved into a major Internet portal featuring leading professionals and businesses in almost every field. Thousands of ...