Marketing Practices

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Below are groups and resources (books, articles, websites, etc.) related to this topic. Click on an item’s title to go its resource page with author, publisher, description/abstract and other details, a link to the full text if available, as well as links to related topics in the Subject Index. You can also browse the Title, Author, Subject, Chronological, Dewey, LoC, and Format indexes, or use the Search box.
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Connexions Library

Deception By Design: Pharmaceutical Promotion in the Third World
Lexchin, Joel; Kaur, Shila Rani
Book
1995
The authors discuss the workings of the pharmaceutical industry by exposing the unethical marketing practices, double standards and weak marketing codes.
Inside Komen's NGOized Culture
Boyd, Kate; Storm, Cristien
Article
2014
The authors analyze the monopoly that the Komen Foundation has over breast cancer research and how the process of "NGOization" has cultivated a consumer culture in how participants engage with the mov...
Maximum Gifts by Return Mail
Kuniholm, Roland
Book
1989
Excellent book on direct mail fundraising.

Sources Library

Unabashed Self-Promoter's Guide
What Every Man, Woman, Child and Organization in America Needs to Know About Getting Ahead by Exploiting the Media
Lant, Dr. Jeffrey
1983