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Marketing Communications
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Below are groups and resources (books, articles, websites, etc.) related to this topic. Click on an item’s title to go its resource page with author, publisher, description/abstract and other details, a link to the full text if available, as well as links to related topics in the Subject Index. You can also browse the Title, Author, Subject, Chronological, Dewey, LoC, and Format indexes, or use the Search box. Connexions LibraryConnexions Digest: Issue 51 - May 1990 - A Social Change Sourcebook Serial Publication (Periodical) 1990 Frequently Asked Questions about Sources Article 2009 SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, c... Helping you reach the media: How Sources can help you get more and better media coverage Article 2009 Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity ... How Media Relations Helps the Marketing Plan LaVigne, Mark Article 2002 Using media relations to support your marketing strategy. Publicity and the Canadian State Kozolanka, Kirsten Book 2014 A collection examining the state's relationship with public practices and the "permanent campaign," the constant search for politicians and their strategists for popular consent. 3 Keys to Keeping Your Marketing and PR Writing on Strategy Slaunwhite, Steve Article 2004 How do you ensure that your marketing and PR piece isn't just pretty prose? Using History to Write Powerful Leads Slaunwhite, Steve Article 2004 Using history in writing marketing and PR communications. Sources LibraryGetting your story into the media 2009 Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people w... Making your marketing brochure a keeper Sommers, Susan 2009 A good brochure will effectively communicate the most important facts about your organization. The best brochures combine elements of marketing (they sell your organization) and public relations (they... Muddled, meager and messy Marketing performance repair manual for small business Moore-MacQueen, Wendy 2009 Muddled, meager and messy # Marketing performance repair manual for small business, written by Wendy Moore-MacQueen, delivers the highlights of effective, economical marketing designed specifically fo... Publicity 101 for Colleges Sources News Release 2009 Q: What's the best way for a college to get continuing media attention?
A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
Sources gives you powerful tools to help you stand out from the crowd 2009 An overview of how you can use SOURCES to amplify your message.
SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their ... Words That Work Charvet, Shelle Rose 2010 Despite sea change in customer attitudes, companies are still talking down to their clientele. All it takes is a subtle shift in your marketing language to produce noticeable results. From the Connexions Archives |