Marketing Communications

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Connexions Library

Frequently Asked Questions about Sources
Article
2009
SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, c...
Helping you reach the media: How Sources can help you get more and better media coverage
Article
2009
Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity ...
How Media Relations Helps the Marketing Plan
LaVigne, Mark
Article
2002
Using media relations to support your marketing strategy.
Maximum Gifts by Return Mail
Kuniholm, Roland
Book
1989
Excellent book on direct mail fundraising.
The Membership Mystigue
Trenbeth, Richard P.
Book
1986
Publicity and the Canadian State
Kozolanka, Kirsten
Book
2014
A collection examining the state's relationship with public practices and the "permanent campaign," the constant search for politicians and their strategists for popular consent.
3 Keys to Keeping Your Marketing and PR Writing on Strategy
Slaunwhite, Steve
Article
2004
How do you ensure that your marketing and PR piece isn't just pretty prose?
Using History to Write Powerful Leads
Slaunwhite, Steve
Article
2004
Using history in writing marketing and PR communications.

Sources Library

Getting your story into the media
2009
Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people w...
Making your marketing brochure a keeper
Sommers, Susan
2009
A good brochure will effectively communicate the most important facts about your organization. The best brochures combine elements of marketing (they sell your organization) and public relations (they...
Muddled, meager and messy
Marketing performance repair manual for small business
Moore-MacQueen, Wendy
2009
Muddled, meager and messy # Marketing performance repair manual for small business, written by Wendy Moore-MacQueen, delivers the highlights of effective, economical marketing designed specifically fo...
Publicity 101 for Colleges
Sources News Release
2009
Q: What's the best way for a college to get continuing media attention? A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
Sources gives you powerful tools to help you stand out from the crowd
2009
An overview of how you can use SOURCES to amplify your message. SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their ...
Words That Work
Charvet, Shelle Rose
2010
Despite sea change in customer attitudes, companies are still talking down to their clientele. All it takes is a subtle shift in your marketing language to produce noticeable results.

From the Connexions Archives

The Sources HotLink
Website
1996
A website and newsletter dealing with media relations strategies.