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Key Messages
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Below are groups and resources (books, articles, websites, etc.) related to this topic. Click on an item’s title to go its resource page with author, publisher, description/abstract and other details, a link to the full text if available, as well as links to related topics in the Subject Index. You can also browse the Title, Author, Subject, Chronological, Dewey, LoC, and Format indexes, or use the Search box. Connexions LibraryHelping you reach the media: How Sources can help you get more and better media coverage  Article 2009 Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity ... Sources media training Article 2009 Media training to ensure that you are ready to handle media interviews. Topics include Message making, Staying newsworthy, Safe spokesperson techniques, Preparation and relaxation techniques, Media et... Sources LibraryCreating your Key Messages - Part One Bucaro, Leanne 2010 Key messages are phrases of different lengths that provide a description of your company in very succinct understandable terms. Creating your Key Messages - Part Two Bucaro, Leanne 2010 Nobody knows your business better than you - so you, as the business owner or CEO, are in the best position to develop or lead the project to develop the key messages for your company. Media Relations The Bonner Communications Series Bonner, Allan 2004 A primer on attaining media preparedness. Sources gives you powerful tools to help you stand out from the crowd 2009 An overview of how you can use SOURCES to amplify your message.
SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their ... |
