Internet/Marketing

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Connexions Library

Frequently Asked Questions about Sources
Article
2009
SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, c...
Helping you reach the media: How Sources can help you get more and better media coverage
Article
2009
Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity ...
How Sources magnifies your Internet visibility
Article
2006
How the high Internet ranking of the Sources Web site helps magnify the public profile of organizations and companies who are listed in Sources.
Social Networking and the Death of the Internet: How Do You "Like" That?
Lopez, Alfredo
Article
2013
Social Networking is, by its nature, a capture environment. The companies that offer the services, particularly Facebook, host your site and control all the information on it. Facebook — a group of li...

Connexions Directory of Groups & Websites

Sources HotLink, The
The Sources HotLink is a newsletter, published by Sources, featuring articles, practical ideas and tips for getting positive media coverage. The Sources HotLink is sent free to companies...

Sources Library

Getting your story into the media
2009
Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people w...
Guerrilla P.R. Wired
Waging a Successful Publicity Campaign Online, Offline, and Everywhere in Between
Levine, Michael
2003
Hollywood PR guru Michael Levine applies his Guerrilla PR strategies to the Internet.
Have new social media made 'traditional' media obsolete?
2009
New media provide additional channels for getting messages out, but they don't make older media obsolete. The task is of public relations is to reach people through the media they use. In an increasin...
Internet Marketing
Sources Select Resources Encyclopedia
The marketing of products or services over the Internet.
Internet Marketing Intelligence
Research Tools, Techniques, and Resources
Forrest, Edward
2003
How to use the Internet for market research.
The Last Original Idea
A Cynic's View of Internet Marketing
K'necht, Alan; Rockstein, Geri
2010
Marketing Internships - Toronto
Sources News Release
2009
Sources offers a four- to six-month unpaid marketing internships in Toronto. Tasks may include web-based marketing, social networking, identifying and contacting prospective clients, web page design, ...
The Online Copywriter's Handbook
Bly, Robert W.
2002
Bly concentrates on the Internet and provides everything that's needed to write great copy for online applications.
Our business is helping you to promote your business
Business promotion
2009
Established in 1977 as a directory of expert sources for the media, SOURCES has evolved into a major Internet portal featuring leading professionals and businesses in almost every field. Thousands of ...
Search Engine Optimization
An Hour a Day
Grappone, Jennifer; Couzin, Gradiva
2006
A primer on search engine optimization.
Search Engine Optimization for Dummies
2nd Edition
Kent, Peter
2006
An introduction to search engine optimization.
SearchEngineWatch
Tips and information about searching the web, analysis of the search engine industry and help to site owners trying to improve their ability to be found in search engines.
Sources gives you powerful tools to help you stand out from the crowd
2009
An overview of how you can use SOURCES to amplify your message. SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their ...
Use Internet as public relations tool
Carroll, Jim
1999
Establish an online presence to complement your other PR tools.
You selling to me?
Krol, Ariane; Nantel, Jacques
2013
Individually targeted online marketing, based on unwittingly supplied consumer information and monitoring of online activities, is replacing conventional advertising media.

From the Connexions Archives

Get the Internet working for you
Diemer, Ulli
Article
1997
A Web site works best when it is integrated into a co-ordinated communications strategy.
The Sources HotLink
Website
1996
A website and newsletter dealing with media relations strategies.