Internet Advertising

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Advertising on the Internet
Zeff, Robbin; Aronson, Brad
1999
Zeff and Aronson cover the issues, trends and technologies relating to the biggest revolution in advertising since television.
Google and the future of search: Amit Singhal and the Knowledge Graph
Adams, Tim
2013
An interview with the current head of Google Search, discussing some of the thought processes behind the current functionality of 'search' and some of its possibilites for the future.
Richard O'Dwyer: living with the threat of extradition
Student who set up website posting links to TV and film content fears being used as a guinea pig by Hollywood giants
Ball, James
2012
Richard O'Dwyer's web-linking site would place him at the heart of the titanic running battle between the Hollywood giants – struggling to keep their beleaguered business model intact in the online er...
You selling to me?
Krol, Ariane; Nantel, Jacques
2013
Individually targeted online marketing, based on unwittingly supplied consumer information and monitoring of online activities, is replacing conventional advertising media.