Getting Media Coverage

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Connexions Library

Are you paying too much to send out your news releases?: Sources News Release
Article
2009
If you have been using a corporate newswire service to send out your news releases you are likely paying $500 or more to send out a single release -- and that release may not even be reaching the peop...
Don't be a Time Bandit
LaVigne, Mark
Article
2005
Don't waste journalists' time.
Effective Media Relations
Article
2006
Media relations is human relations. Journalism is about telling compelling stories about people and their lives.
The Follow-Up Telephone Call
LaVigne, Mark
Article
2004
Making follow-up phone calls to the media.
Frequently Asked Questions about Sources
Article
2009
SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, c...
Helping you reach the media: How Sources can help you get more and better media coverage
Article
2009
Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity ...
Trying to change the world?: We can help.
Article
2012
Getting your story across is an uphill battle when you’re challenging the status quo. SOURCES can help you get your message out.

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Sources
Sources specializes in collecting, indexing, and disseminating information to help journalists, editors, and researchers quickly reach articulate experts and spokespersons who can provide background i...

Sources Experts & Spokespersons

Sources Library

Expose Yourself!
Diemer, Ulli (ed.)
2006
A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.
Getting your story into the media
2009
Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people w...
Have new social media made 'traditional' media obsolete?
2009
New media provide additional channels for getting messages out, but they don't make older media obsolete. The task is of public relations is to reach people through the media they use. In an increasin...
Publicity 101 for Colleges
Sources News Release
2009
Q: What's the best way for a college to get continuing media attention? A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
Sources gives you powerful tools to help you stand out from the crowd
2009
An overview of how you can use SOURCES to amplify your message. SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their ...