Event Marketing & Publicity

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Below are groups and resources (books, articles, websites, etc.) related to this topic. Click on an item’s title to go its resource page with author, publisher, description/abstract and other details, a link to the full text if available, as well as links to related topics in the Subject Index. You can also browse the Title, Author, Subject, Chronological, Dewey, LoC, and Format indexes, or use the Search box.
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Connexions Library

Communicating Effectively Through Your Newsletter
Diemer, Ulli
Article
1990
Some pointers about how to produce a newsletter that communicates effectively with its readers
Exhibitors can get more bang for their buck
Siskind, Barry
Article
1998
Trade shows are effective marketing vehicles when used well.
Expose Yourself: Using the Power of Public Relations to Promote Your Business and Yourself
Beals, Melba
Book
1990
A hands-on, practical book that gets down to the details of doing promotion.
Frequently Asked Questions about Sources
Article
2009
SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, c...
Helping you reach the media: How Sources can help you get more and better media coverage
Article
2009
Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity ...
How Sources magnifies your Internet visibility
Article
2006
How the high Internet ranking of the Sources Web site helps magnify the public profile of organizations and companies who are listed in Sources.
Successful Event Marketing Strategies
Steinbrecher, Sabine
Article
1997
Tips for marketing your events.

Connexions Directory of Groups & Websites

Infact Canada/Infant Feeding Action Coalition
To promote better infant and maternal health by protecting breastfeeding and fostering appropriate infant feeding practices in Canada and internationally.
Sources Calendar, The
The Sources Calendar contains event listings of interest to journalists and the media. To submit items use the online form at http://calendar.sources.com.
Sources HotLink, The
The Sources HotLink is a newsletter, published by Sources, featuring articles, practical ideas and tips for getting positive media coverage. The Sources HotLink is sent free to companies...

Sources Experts & Spokespersons

Sources Library

Communicating Effectively Through Your Association Newsletter
Diemer, Ulli
1997
An effective newsletter is one that meets your readers' needs and interests.
Event Planning
Allen, Judy
2000
A blueprint for planning and executing special events with flair and without any unexpected surprises and expenses.
Getting your story into the media
2009
Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people w...
Sources gives you powerful tools to help you stand out from the crowd
2009
An overview of how you can use SOURCES to amplify your message. SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their ...

From the Connexions Archives

Sources Calendar
Website
2009
Listings of events of interest to journalists, editors, researchers, publishers and others working in the media and in publishing, covering Canadian and international events, press conferences, meetin...
The Sources HotLink
Website
1996
A website and newsletter dealing with media relations strategies.