E-Mail Marketing

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The Last Original Idea
A Cynic's View of Internet Marketing
K'necht, Alan; Rockstein, Geri
2010
Permission Marketing
Sources Select Resources Encyclopedia
The 6 Cardinal Rules for Finding the Sweet Spot in E-mail Marketing
Zuchter, Joshua
2010
There is no doubt about it e-mail marketing can be the most effective form of promotion for small through to big business.