Keeping Current

Bonner, Allan
http://www.sources.com/SSR/Docs/HL3401-Bonner-KeepingCurrent.htm

Publisher:  Sources, Toronto, Canada
Year Published:  2006  
Resource Type:  Article
Cx Number:  CX5565

With a blog, a piece in the Globe or an appearance on a cable show that only two percent of the population watches, you can get a bounce or multiplier effect. Mainstream networks and cable news shows are reading blogs on the air to viewers, thus giving them legs.

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