How to Build a Media List

http://www.sources.com/SSR/Docs/HL3104-LaVigne-MediaLists.htm
Publisher:  Sources, Toronto, Canada
Year Published:  2004
Resource Type:  Article
Cx Number:  CX5556

Often your desired target audiences are diverse so this should be clearly defined before beginning to build your media list.

Subject Headings

• Mailing Lists
• Media Lists