Selling Earth DayYear Published: 1992
Resource Type: Article
Cx Number: CX4455
Abstract: The Canadian Earth Day organization has come in for criticism for selling the rights to the Earth Day logo to corporate sponsors, including McDonald's and Ontario Hydro. "Earth Day is being packaged to be sold. It'll be a commodity by next year," said Jim Crabtree. "Earth Day is for people... It shouldn't be sold back to them on a package of Quaker Oats." However, directors of the Canadian Earth Day organization defended their actions. According to board member Patrick Deakin, "We're struggling for money to put ourselves in the position... to change people's behaviour in the world."