Bridgehead Trading Company
Organization profile published 1983
Year Published: 1983
Resource Type: Organization
Cx Number: CX2813
Abstract: BRIDGEHEAD TRADING is a member of the Alternative Trading Organization (ATO) network which supports peasants and workers in the Third World in their struggle for economic justice.
BRIDGEHEAD is a non-profit partnership of four Canadians operating without financial aid from the government or other institutions. The profits gained from this business are used to actively support Third World people in their struggles. Money has gone to Oxfam Canada and then to Nicaragua to support a public health project. Profits have been used to support the federation of peasant and tea-estate workers organization in Sri Lanka. Future profit is planned to improve Tanzania's coffee processing plant.
BRIDGEHEAD is a business which by-passes transnational food corporations and links Canadians as consumers in solidarity with the Third World food producers.
The continuing success of the company depends in large part on the expansion of its distribution network in Canada. Thus far, BRIDGEHEAD has distributors in B.C., Alberta, Sask., Nova Scotia, and Ontario; and is stocked by retail stores in 13 urban centres. The comany also takes mail orders. However, it is still trying to break into the traditioinal co-op market (e.g. Federated Co-ops in Western Canada and Co-op Atlantic, both of which act as large-scale wholesalers to co-op retail stores). An example of the support it is receiving is the Bridgehead Trading Halifax Support Group, which has produced a slide tape show, Your World in a Cup, about the international tea and coffee trade and the context within which BRIDGEHEAD operates.