How can environmental activists use social media? Part 3

Perrone, Alessio
http://theecologist.org/2018/jun/20/how-can-environmental-activists-use-social-media-part-3

Publisher:  The Ecologist
Date Written:  20/06/2018
Year Published:  2018  
Resource Type:  Article
Cx Number:  CX22848

Has Twitter jumped the shark? Is Facebook now MySpace? Should environmental activists bother with social media - and does the Cambridge Analytica scandal mean we should boycott?

Abstract: 
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Excerpt:

The most important thing you need to run successful social media accounts is to keep learning from what you do. Measure the results your content gets and draw lessons from it.

The key to success isn’t to get everything right from the start, but rather to keep a testing, experimental attitude. "I mainly learn through doing," says the person who asked to remain anonymous. "A lot of social media is trialling what works. Testing things is important, it allows you to learn what works for your audience."

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