Funding for Non-profit Media or Public Interest Activities
Part 7 of 7 - Canada's Media in Crisis
Publisher: Connexions Information Sharing Services
Date Written: 15/02/2010
Year Published: 2010
Resource Type: Article
Cx Number: CX11697
A group that launches, or even refocuses, an independent news media project - or raises money for just about any public-interest activity - will probably have success in fundraising if it does the proper research and targets a unique audience. It will need to demonstrate that it offers an important public service, such as providing in-depth coverage of local political, economic, and social issues not covered adequately by other media.