Video News Releases
Carney, William Wrayhttp://www.sources.com/SSR/Docs/HL2603-VideoNewsReleases.htm
Publisher: Sources, Toronto, Canada
Year Published: 2003
Resource Type: Article
Cx Number: CX5536
Video News Releases (VNRs) are just that: broadcast-quality videos intended for release to television stations. They typically contain a "story" in television format, complete with reporter, just as a news release imitates a news story.